Comparison of the production of Jeep and Land Rover
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Comparison of the production of Jeep and Land Rover
- Two automotive brands have specialized since their creation in the design and manufacture of 4 wheel-drive vehicles:
Jeep and Land Rover, both born in the 40s Initially, their vehicles were very basic, and used primarily by militaries and farmers. But gradually, Jeep and Land Rover proposed in their catalog less basic vehicles for use by the general population.
Jeep and Land Rover, both born in the 40s Initially, their vehicles were very basic, and used primarily by militaries and farmers. But gradually, Jeep and Land Rover proposed in their catalog less basic vehicles for use by the general population.
- In 1962, Jeep put on the market the Wagoneer, added the Cherokee in 1973 and the Grand Cherokee in 1992.
- Land Rover launched the Range Rover in 1970, added the Discovery in 1989 and the Freelander in 1997.
- Jeep hit a sales record of 665,000 units in 2007, while Land Rover sales reached a record of 245,000 units this same year.
The 2008-2009 financial crisis strongly impacted the two manufacturers, but from 2010 Jeep and Land Rover sales restarted vigorously to the point that the two competing brands have again beaten their record sales in 2015, with 1.325 million units for Jeep and 400,000 units for Land Rover.
The 2008-2009 financial crisis strongly impacted the two manufacturers, but from 2010 Jeep and Land Rover sales restarted vigorously to the point that the two competing brands have again beaten their record sales in 2015, with 1.325 million units for Jeep and 400,000 units for Land Rover.
- In meantime the demand for SUVs has increased at an exponential rate throughout the world, and despite the increased competition from other manufacturers, Jeep and Land Rover were able to meet part of the demand.
The two brands together account for nearly 10% of the global SUV market in 2015.
The two brands together account for nearly 10% of the global SUV market in 2015.
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The gap between PC and LUV sales is growing in the US
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The gap between PC and LUV sales is growing in the US
- A specificity of US market segmentation is that MPVs and SUVs are included in the category of light trucks (light commercial vehicles), conversely to European and Asian markets segmentation which include MPVs and SUVs in the category of passenger cars. If we stick to the classification established in each country, it shows a distortion in sales and production between passenger cars and light trucks in North America (NAFTA) and other regions of the world. It appears indeed an overstatement of the number of commercial vehicles in North America and an underestimation of the number of passenger cars. Until there is no harmonization of the categories in the world, there will always be two distinct classifications.
- For the present analysis, we have used the classification established in North America light trucks = MPVs + SUVs + pick-ups + minivans). It appears then that sales of light trucks increased their lead over the sales of passenger cars in the US, and this since 2014. At the end of the first 2016 semester the light trucks account for 60% of sales in the USA and passenger cars only 40%, whereas it was 50-50 in 2013 and 55-45 in 2015. It can also be noted that in the USA, the less the oil price is, the more light trucks (greedy in fuel) sales increase.
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Ford Ka replaces the 3-door with a Ka + 5-door
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Ford Ka replaces the 3-door with a Ka + 5-door
- Since 1996, Ford has always included in its European range an A-segment model named Ka.
Smaller than the Fiesta (B- segment ), the Ka differentiated from other Ford cars by two main elements: its price and the fact that it was only available in 3-door version.
Smaller than the Fiesta (B- segment ), the Ka differentiated from other Ford cars by two main elements: its price and the fact that it was only available in 3-door version.
- Twenty years after the launch of the first model, the new generation of the Ford Ka (renamed Ka +) will be only available in 5-door version, as it is the case of its most recent rivals: Renault Twingo, Smart Forfour, Fiat Panda, Karl Opel, Peugeot 108 Citroen C1, Toyota Aygo, VW Up, Skoda Citigo, Seat Mii, Suzuki Celerio, etc ...
- While the previous generation of Ford Ka launched in 2008 took up the platform of the Fiat 500, the new generation uses an 100% Ford platform derived from Ford Fiesta. Its engine is a 4 cylinder petrol engine of 1200 cc available in two powers: 70 hp and 85hp. No diesel version is expected on this model.
- While the previous generation Ford Ka was produced in Poland, on the Fiat site of Tichy, which also produce the Fiat 500 and LanciaYpsilon, the new generation will be produced in India, on the Ford site of Chennai, where are also produced the Ford Figo and Ecosport (Ecosport model being exported to Europe, as the Ka +).
- Inovev expects 75,000 sales per year in Europe of the new generation of the Ford Ka, while the older generation had fallen to 50 000 units per year in recent years.
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Suzuki built a third plant in India
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Suzuki built a third plant in India
- The Suzuki group is the tenth global automaker in 2015, with a volume of 2.8 million vehicles (not including the two-wheelers), thus placing it just behind the PSA group (2.97 million units) and before the BMW group (2.25 million units) and Daimler group (1.99 million units).
- Since 2009, the largest producer of Suzuki models is not Japan, but India.
Similarly, the main market for Suzuki is not Japan but Suzuki India which is the leader both in terms of production and in terms of sales. The manufacturer thus benefits fully from the growth of the Indian market (it grew 95% between 2005 and 2015 while the Japanese market fell by 15% over the same period).
Similarly, the main market for Suzuki is not Japan but Suzuki India which is the leader both in terms of production and in terms of sales. The manufacturer thus benefits fully from the growth of the Indian market (it grew 95% between 2005 and 2015 while the Japanese market fell by 15% over the same period).
- Currently, Suzuki has two very large factories in India, one in Gurgaon and the other in Manesar. Each has a production capacity of 750,000 vehicles per year, i.e. 1.5 million in total, while the production of the manufacturer on these two sites reached for the first time 1.4 million units in 2015. In order to achieve its goal of selling 2 million vehicles in India in 2022, Suzuki has decided to build a third plant in India which will be operational in 2017. The plant, being built in the state of Gujarat (northwest India), will initially have a production capacity of 250,000 vehicles per year. The capacity will be doubled in the medium term.
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Cadillac begins marketing the new CT6
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Cadillac begins marketing the new CT6
- In an attempt to offset declining sales of the XTS - the current Premium sedan of the Cadillac brand, based on the Chevrolet Malibu (E-segment) - and get back to the high-end market (F-segment ), Cadillac has just started marketing the new CT6 launched in Detroit in January 2016.
- This model, whose production started in February 2016, inaugurates the new model labelling way of Cadillac cars (CT for sedans and XT for SUVs, the numbers indicating the level of range), the former labelling way having been deemed too complicated.
- The CT6 also inaugurates a new propulsion platform called Omega.
- The new model, equipped with two V6 petrol engines (3.6l 335hp and 3.0 l twin turbo 400hp), has for objective to compete indeed with the new Lincoln Continental, but also chiefly with the Mercedes S-Class, BMW 7 Series, Audi A8, Lexus LS, which represent the largest F segment share in the US (100,000 annual sales), not to mention Europe and China.
- Cadillac is now quasi-absent from the European market and present, however modestly, on the Chinese market.
With the new CT6, GM luxury subsidiary intends to grow in the Chinese market that is about to become the first world market for Premium cars. In 2015, Cadillac sold 247,150 vehicles worldwide, including 175,265 vehicles in the US, 53,086 in China, 12,249 in Canada, 1905 in Saudi Arabia, 1806 in Mexico 1697 in the United Arab Emirates and 1142 in Russia.
With the new CT6, GM luxury subsidiary intends to grow in the Chinese market that is about to become the first world market for Premium cars. In 2015, Cadillac sold 247,150 vehicles worldwide, including 175,265 vehicles in the US, 53,086 in China, 12,249 in Canada, 1905 in Saudi Arabia, 1806 in Mexico 1697 in the United Arab Emirates and 1142 in Russia.
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