SOP of PC in Malaysia between 2015 and 2017
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- Malaysia’s product development regarding the launches of EEV-compliant (Energy Efficient Vehicle) models is growing very rapidly starting with the release of the first Perodua model, the Axia, in September 2014. The EEV program covers all vehicle models regardless of engine displacement; therefore, a wide range of passengers cars are expected to be launched from small to medium/large size.
- It is highly possible that the fully-remodeled Toyota Viva, which is scheduled to be launched at the end of 2014, will be EEV-compliant as well. In addition, Proton plans to release the volume-selling Saga’s fully remodeled version in 2015, adding an EV model to its lineup. Toyota also announced the launch of the locally-produced Camry Hybrid at the end of 2014.
- The national carmaker Proton is speeding up the launch of global strategic models, small SUVs and other products. A small SUV based on the Iriz called the Irox will be released in 2015.
- Looking at small SUVs, Honda is expected to launch the HR-V and Perodua is forecasted to release a new model based on the next-gen Terios within the next 1-2 years, possibly leading to increased market competition.
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SOP of PC in Thailand between 2015 and 2017
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SOP of PC in Korea between 2015 and 2017
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SOP of PC in Indonesia between 2015 and 2017
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- The 22nd Indonesian International Motor Show (IIMS) was held between September 18th and 28th, at the Jakarta International Expo. While last year’s event focused on vehicles that comply with Indonesia’s Low Cost Green Car program (LCGC), this year, the emphasis was on volume-selling MPV and SUV models. While the market strategy of Honda, that produces its core products locally, and Toyota among others that relies on importation are different, it was obvious that all carmakers put an emphasis on MPVs and SUVs.
- According to Inovev’s local partner, the vehicle that attracted the most attention was Honda’s HR-V. Honda’s core product, is intended to go into local production and will be launched within the year. Other Japanese carmakers exhibited imported models only, Toyota’s Rav4, Mitsubishi’s Delica and Nissan’s X-Trail took center stage at each carmaker’s booth. While all three models currently imported, may switch to local production it is likely to depend on future sales and market development.
- As a core market of MPV’s, production of the Toyota Innova MPV is scheduled to take place in Indonesia, scheduled to start production in the last quarter of 2015. Meanwhile, Mitsubishi announced a plan to start operations of a new plant in the first half of 2017 with an annual production capacity of 160 000 units. The facility is intended to be used to manufacture a newly-developed small MPV. It is believed that the small MPV will be based on the Mirage a small sized vehicle.
- Kia announced a plan to set up a plant in the ASEAN with an annual production of over 200 000 units. If Kia establishes the production of the Morning (another small vehicle) in Indonesia, and sets it at a price that can compete with LCGC models it may be able to penetrate the market.
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Comparison of PC bodies in the six main European markets
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- Inovev has analysed the PC breakdown by body (all segments) in the six main European markets (Germany, UK, France, Italy, Spain and Belgium). It shows that in 2014 Sedans remained predominate on these six markets, and is still ahead of SUVs and MPVs, although the gap between Sedans and SUVs getting thinner and thinner each year.There is a real similarity in these six markets regarding the body breakdown, although Sedans are especially predominant in England (where the share of company cars is the largest), ahead of Germany (67% sales), Spain and Italy (66% of sales), Belgium (62% of sales) and France (61% of sales).
- The average share of Sedan sales in the six main markets (which account for over 77% of sales from Europe 29 countries) is equal to 66%, which represents two out of three vehicles. This proportion has declined significantly in 10 years.
- In 2014, SUVs account for 20% of the European market, 23% in France where they are most present in proportion (mainly due to the success of Renault Captur and Peugeot 2008), 21% in Spain and Italy, 20% in England and Belgium and only 18% in Germany.
- As for the MPV, they represent 11% of the European market, with 13% in France, Belgium and Spain, 11% in Germany and Italy and only 8% in England. The sales transfer between SUV and MPV was the most significant in France.
- As for PC derivatives of light utility vehicles (Microvan), they account for only 2% of the European market.
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