The French market ended 2014 below the 1.8 million PC (2/2 - carmakers)

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The French market ended 2014 below the 1.8 million PC (2/2 - carmakers)
 
- In 2014, French carmakers were able to increase their market share in France, from 53.4% in 2013 to 55.3%, an increase of almost two points.

- This increase is to be credited mainly to mini-SUV Renault Captur, Peugeot 2008 and Citroën C4 Cactus which altogether accounted for over 7% of the market in 2014, against less than 4% in 2013.

- Sales increases in 2014  against 2013 were recorded at Renault-Nissan group (+ 7.0%), Daimler (+ 2.0%), PSA (+ 1.6%), Fiat (+ 0.9%) and BMW (+ 0.2% ). Daimler benefited from the success of its compact SUV GLA.

- In contrast, sales decrease sin 2014 against 2013  were recorded at Hyundai-Kia group (-23.4%), GM (-19.4%), Toyota (-5.9%), Volkswagen (-1.9%) and Ford (-1.8% ). The reasons for these declines are various:
° the mini-SUV French brands have taken over sales of Korean carmakers.
° Toyota and Volkswagen do not yet have models that can compete directly with these mini-SUV.
° At Ford, the Ecosport arrived too late in 2014 to assert itself.
° At GM, the success of the mini-SUV Opel Mokka could not compensate the loss of the Chevrolet brand on the French market.
The GM’s objective to attract all Chevrolet’s customers to Opel brand has not been reached. Chevrolet lost 17,000 customers in France in 2014 while Opel gained only 2000.
 

14-34-9  

 

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Domestic production breakdown by group

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Domestic production breakdown by group
 

- With the constant growth of globalization, carmaker's domestic production has fallen year after year. Among the top ten global manufacturers we can now count three different types based on their implementation in their national territories and abroad (figures for 2014).


- Those who still retain a strong national presence: Hyundai-Kia (45% of its global volume in Korea), Toyota (43% of its global volume in Japan), Ford (40% of its global volume in the US), Suzuki (35% of its global volume in Japan) and PSA (35% of its global volume in France).


- Those who have a strong international presence: Renault-Nissan (7% of its global volume in France) and Fiat-Chrysler (11% of its global production in Italy). Both of these manufacturers have benefited of buyouts, the third largest Japanese automaker (Nissan) for Renault and the buyout of the third US manufacturer (Chrysler) for Fiat, hence an international presence that has become very strong.


- Finally, those that fall between these two extremes: Volkswagen (27% of its global volume in Germany), GM (22% of its global volume in the US), Honda (22% of its global volume in Japan). These three manufacturers were able to gradually reduce their strong national presence by strong growth in international operations, particularly in China.


- In the future, due to the continued growth of settlements in China and emerging countries, the share of domestic production of the top ten automotive groups will continue to decline.

 

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The French market ended 2014 below the 1.8 million PC (1/2 - overview)

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The French market ended 2014 below the 1.8 million PC (1/2 - overview)
 

- The French market fell in December (-6.8%) down to 163,379 units. However, on the 12-month total, the French market rose + 0.3%up to 1,795,913 units. This result marks a slight increase, the first since 2009, but remains below the level of 1.8 million units and thus remains one of the three worst figures recorded by this market for the last twenty years. The first market bottom dated from 1997, which had been negatively impacted by the whiplash of 1996 scrapping bonus. The second bottom dated back to 2013 with the whiplash of 2009-2010-2011 scrapping bonuses. The year 2014 is just slightly better than 2013.


- New Renault mini-SUV Captur , Peugeot 2008 and Citroën C4 Cactus contribute to boost sales of French brands (+ 3.9%) at the expense of foreign brands (-3.8%). French carmakers have thereby increased their market share, while the overall market has remained stable. The new French models have gained sales at the expense of less recent SUV models of foreign brands.


- For future  years 2015-2016-2017, Inovev expects a rebounce of French market. However the market  should not reach the 2 million PC (Passenger Cars) before 2018. The increase will be slow because the increase foreseen in household purchasing power will be offset by the confirmation of the new behaviours in terms of mobility. Inovev expects an increase of 3% of the French market in 2015.


 

14-34-8  

 

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Opel unveils the city Karl (segment A)

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Opel unveils the city Karl (segment A)
 
- Opel's range of urban vehicles currently consists mainly of the Adam (3 doors - Segment A), Agila (5-door - Segment A) and Corsa (3/5 doors - Segment B) all three sedans, alongside the Mokka SUV (segment B) and Meriva MPV (segment B).

- Within the GM group in Europe, Chevrolet also had a segment A model - 5 doors, the Spark. However, the Chevrolet brand will no longer be marketed in 2015 in Europe. The Opel Agila model that is a renamed  version of the Suzuki Splash. To replace these two models, Opel has introduced a new sedan, the Karl.

- This urban car is positioned on a segment that represents 10 to 12% of the European market in 2014. Opel expects sales of 50 000 Karl in Europe each year, a realistic goal since it corresponds to the volume of Agila + Spark carried out in this region during their best years. With this volume it will rank at the same level as the Peugeot 107/108 (50 000 units over the first 11 months of 2014), Citroen C1 (48 000 units), Kia Picanto (47 000 units). Other competing models of segment A are at higher levels of sales: Fiat Panda (143 000 units) VW Up (109 000 units), Renault Twingo (75 000 units), Hyundai i10 (74 000 units). Powered by a single engine (a 1.0 three-cylinder petrol engine), the Opel Karl will be produced at the GM Korea-site of Changwon. It will be based on the GM "Global Small" platform. Due to its place of production and its platform we believe that this model will also be used for the future Chevrolet Spark sold outside of Europe.


 

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In 2014 for the first time ever the Hyundai-Kia group will reach the 8 million units

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In 2014 for the first time ever the Hyundai-Kia group will reach the 8 million units
 
- The Korean group will for the first time reach 8 million sales in 2014, and thus consolidate its fifth place globally behind the Toyota group, Volkswagen, General Motors and Renault-Nissan groups. The Korean group sold 7.56 million vehicles in 2013, 7.10 million in 2012, 6.50 million in 2011 and 5.75 million in 2010.

- Hyundai-Kia had originally planned to sell 7.86 million vehicles in 2014, but performed better than expected in several markets such as China, India and Brazil. Over the first 10 months of 2014, sales increased by 10.5% in China (more than the Chinese market as a whole: + 9.7%), 8% in India (while the market as a whole was sluggish : -0.7%) and 7% in Brazil (while the market was down: -11.4%). Its sales are also growing in mature markets such as Europe (+ 2.7%) and the USA (+ 3.7%).

- The increase in sales of Hyundai-Kia in these countries offset the sales decline in Russia (-4%) and the stagnation of its South Korean sales.

- Today, the group mainly sells its vehicles (PC + LCV) in China (1.4 million units in the first 10 months of 2014), in the US (1.1 million units), Korea (1 million units) and Europe (0.7 million units).


 

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  1. Novelties from the 2014 Guangzhou Automotive Show
  2. French carmakers produced 13% of their vehicles in France in 2013
  3. France is one of the EU markets that experienced the least variation between 2006 and 2014
  4. The breakdown of imports to the United States in 2013
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