The Italian market for PCs increased by 4.3% in 2014 (1/2-General)

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The Italian market for PCs increased by 4.3% in 2014 (1/2-General)
 

- The Italian market grew 3.1% in December to 92 099 units. Over the total 12 months of 2014, the Italian market increased by 4.3% to 1 359 616 units (against 1 303 534 units in 2013).


- This positive result marks the restart of the Italian market, after six years of uninterrupted decline (the Italian market was reduced by half during this period). Nevertheless, it still remains far from the figures recorded in the years 2000-2007 in which the Italian market ranged between 2.2 and 2.5 million PCs annually .


- The Italian market was alongside the Spanish market one of the two markets that decreased the most since 2007. There is still a long way to go to reach pre-crisis levels. According to Inovev Italy may not reach the 2 million unit threshold before 2018.


- The year 2014 was characterized by an upward trend in January-February,  June-July and September-October.


- The end of the year (November-December) ended on a slowdown in growth that is expected to continue in early 2015.


- Inovev nevertheless thinks the Italian market will recover during the year to reach a volume of 1.45 million PCs throughout the year, representing an increase of 7% compared to 2014.

 

15-01-5  

 

Contact us: info@inovev.com 

The Italian PC market increased by 4.3% in 2014 (2/2 Carmakers)

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The Italian PC market increased by 4.3% in 2014 (2/2 Carmakers)
 
- In 2014, the manufacturers that made the most progress in the Italian market were the Renault-Nissan group, Toyota, Hyundai-Kia and Volkswagen. The Fiat-Chrysler group remained stable.

- In terms of volume, the Fiat-Chrysler Group (FCA) remained well ahead of its competitors thanks to its strong domestic presence, but its market share continued to drop, moreover 2014 did not deviate from this decline. Its growth was indeed almost zero while the overall market grew by 4.3%.

- The Fiat group has terminated two of its C-segment cars (Fiat Bravo and Lancia Delta) and the share of the Fiat Punto also continued to decline. The year 2015 may be better due to the launch of the Fiat 500X, an SUV from segment B that competes with the Renault Captur, Nissan Juke, Opel Mokka and Peugeot 2008. This segment benefited from strong demand and thus strong growth in Europe and Italy itself.

- Now selling half as much as Fiat-Chrysler, the Volkswagen Group strengthened its second place, ahead of Renault-Nissan, PSA and Ford. Like everywhere else in Europe, the GM group suffered from the removal of the Chevrolet brand as customers of this brand did not turn towards the Opel brand, but towards Dacia and Hyundai-Kia, that in terms of price and positioning remain rather similar. Chevrolet, Dacia and Hyundai-Kia have indeed experienced strong growth in sales in 2014 (see graph).

- The best selling models in Italy in 2014 remain the Fiat Panda and Punto, ahead of the Fiat 500L, Lancia Ypsilon and Fiat 500. The Renault Clio is the leading foreign car in this market ahead of the VW Golf and Ford Fiesta.
 

15-01-6  

 

Contact us: info@inovev.com 

Spain is the European country whose production has increased the most in 2014

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Spain is the European country whose production has increased the most in 2014
 
- As Inovev predicted in a previous analysis, Spain in 2014 has been the European country that has seen its production increase the strongest in volume. Number of reasons explain this, including the arrival of new models on the assembly lines of the Spanish plants (Renault Captur, Opel Mokka, Citroen C4 Cactus, Ford Mondeo, Ford Transit Connect) and overall recovery of the Spanish and European markets in 2014 (+ 18% and + 5% respectively).

- In 2014, Spanish production should exceed 2.2 million vehicles (against 2 million in 2013), representing an increase of 10% compared to last year, while production in Europe (29 countries) as a whole should increase by about 5%. Spain consolidates its second place as a producer in Europe (after Germany). Spanish production should however not regain its pre-crisis levels (2.9 million vehicles in 2007) due to the low that was reached by the European market.

- Other European countries therefore turn around the European average of 5%, except for certain countries to the east of Europe that produce in fewer numbers but sometimes have benefited from the arrival of new models in their assembly lines, such as Slovenia (new Renault Twingo and Smart Forfour), Hungary (Suzuki SX4 S-Cross, Mercedes CLA) or Serbia or Bulgaria.

- In 2015 and 2016, Inovev forecasts a slight increase in production thanks to in particular the imminent arrival of the Ford Galaxy / S-Max in 2015 and Citroën C3 Picasso in 2016.
 

15-01-2  

 

Contact us: info@inovev.com 

The Spanish market for PCs increased by 18.3% in 2014 (2/2-Carmakers)

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The Spanish market for PCs increased by 18.3% in 2014 (2/2-Carmakers)
 
- In 2014, the manufacturers that made the most progress in the Spanish market were the Fiat-Chrysler group (FCA), Hyundai-Kia, Daimler, Renault-Nissan and Ford.

- In terms of volume, the Volkswagen Group remains well ahead of its competitors, firstly because of the strong presence of the Spanish brand Seat that has been part of the German group since 1986, and secondly because of the progress made by other subsidiaries, mainly Volkswagen (which benefits from local presence of the Polo) and Audi (which benefits from the growth of premium brands in all markets).

- Renault-Nissan is in second place behind the Volkswagen group. The Franco-Japanese group benefits from the local presence of the Renault Megane and Captur.

- PSA has third place. It benefits from the local presence of the C4 Picasso, C4 Cactus, Berlingo, Partner. In fourth place, the GM group benefited from the local presence of the Opel Corsa and Meriva. Finally, Ford benefited from the local presence of Kuga and C-Max, but no longer benefits from the Fiesta and Focus that where transferred  to Germany in recent years. Other manufacturers do not have any local presence and are hence less popular with Spanish customers.
 

15-01-4  

 

Contact us: info@inovev.com 

The Spanish market for PCs increased by 18.3% in 2014 (1/2-General)

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The Spanish market for PCs increased by 18.3% in 2014 (1/2-General)
 

- The Spanish market grew by 23.4% in December to 73 440 units. Over the total 12 months of 2014, the Spanish market rose by 18.3% to 855 308 units (against 722 703 units in 2013).


- This good result confirms the relaunch of the market, facilitated by the scrappage bonus (PIVE Plan) in place since October 2012. Nevertheless, we still remain far below the figures recorded in the years 2000-2007 when the Spanish market ranged between 1.4 and 1.6 million PCs annually.


- There is still a long way to go to get back to pre-crisis levels. Also, we can not be certain that this market will reach its old levels. According to Inovev it may not reach the one million unit threshold before 2018, if the PIVE plan is interrupted in 2015.


- A more optimistic scenario takes into account a continuation of the PIVE plan over a long period (like in the days of the RENOVE plan in the late 90s and early 2000s) which could allow the Spanish market to get close to 1.2 million PCs in 2017 (200 000 more than in the first scenario). This scenario is closer to the figures recorded in the years 2000-2007 that the first scenario, while remaining under 200 000 to 400 000 units.

 

15-01-3  

 

Contact us: info@inovev.com 

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