In India, the market continues to decline in the first quarter of 2014

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In India, the market continues to decline in the first quarter of 2014

- Vehicle sales (PC + LCV) in the Indian market continued to decline by -11% in the first quarter of 2014 to reach a volume of 790 000 units. It therefore declined even more after 2013, a year that was already negative (-10% compared to 2012).


- In the leading brands in India, only Honda (+55%), Ford (20%) and Nissan (25%) saw their sales increase. Hyundai remained stable while Tata (-53%), Toyota (-56%) and VW (-69%) saw their sales fall sharply. In a declining market, Honda's share grew by 4% while Maruti-Suzuki increased (+3%) despite a slight decline in sales (-3%).


- In terms of models, the TOP 10 of the market is still monopolized by Maruti-Suzuki models from segment A and B (M800/Alto/A-Star, Swift / Celerio, Dzire ...) ahead of Hyundai models i10/i20 / Eon. The strongest growth is for Honda and its City model, whose sales increased by 60%. One will note the arrival on the market of the Nissan Datsun Go which has made a good entry with nearly 3 500 units sold in the first three months. The Datsun Go (segment A), which was launched in 2013, is one of the cheapest models in the Indian market (400 000 rupees or 5 000 euros) and competes with entry level Maruti Suzuki models and Tata Motors.


- Let us recall that cars from segments A and B represent 80% of sales in India. Maruti-Suzuki alone holds 45% of sales in this market. The Renault-Nissan group holds only 2% (in 2013), but seeks 10% by 2016, thanks to the Datsun Go.

 

14-17-8  

 
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Many markets have declined in the first quarter of 2014

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Many markets have declined in the first quarter of 2014

- In the first quarter of 2014, global passenger car sales rose by 5.7%, but it has been found that four regions have been driving growth during this period: China (+10.1%) that still benefits from a strong demand, Japan (+20.9%) which anticipates the VAT rise on cars in March going from 5% to 8% , Europe (+8.0%) which finally restarts after six years of decline (2008 -2013), this region saw its sales drop by 23% during this period, and finally South Korea (+7.2%), which saw its sales restart after a sluggish year 2013.

- Most other major markets were down during the first quarter of 2014: United States (-4.1%) and Canada (-7%) suffering from early on weather conditions which severely disrupted business activities. Brazil (-5.1%), the economy is slowing following a period of euphoria. India (-6.9%), the economy slowed and awaits the next election and a possible change in economic policy. Russia (-2.3%) who suffers from an unstable political and economic climate, that may worsen in coming months. Mexico (-2.4%) should still experience growth in the long term. Turkey (-22.6%), which shows the lack of confidence of Turkish consumers after major currency fluctuations, the high interest rates, higher taxes and the measures taken to control the banking sector.

 

14-17-9  

 
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Changan is the Chinese manufacturer that has the highest growth in Q1 2014

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Changan is the Chinese manufacturer that has the highest growth in Q1 2014

- In the first quarter of 2014, Changan was the fourth largest vehicle seller  (PC + LCV) in China with 670 000 units sold, including brands produced in JV (Ford, Suzuki, Mazda and DS). At the 4th place behind SAIC (940 000) DFM (820 000) and FAW (798 000). The carmaker BAIC (535 000) is ranked behind Changan.

- These manufacturers have all increased their sales volumes compared to the first quarter of 2013, and will represent nearly 64% of Chinese market in 2014. FAW is the manufacturer that has gained the most market share during this period, from 12% in Q1 2013 to 14% in Q1 2014 but Changan experienced the strongest growth among the five. With +22% Changan is experiencing an increase more important than FAW (+18.6%), SAIC (+13.5%), BAIC (+13%) and DFM (+12%).

- In the first quarter of 2014, the top 10 vehicles sold by Changan accounted for 64% of the carmaker's global sales. In the Top 10, 7 models are sold under its own brand and 3 models under the Ford brand. The Ford Focus being the manufacturer's best seller.

- Throughout the year, Changan has announced plans to sell 2.5 million vehicles through JV, including one million units of its own brand. This is the first time Changan would reach one million units with its own brand (822 000 units in 2013).

- If the growth rate of Changan is confirmed in 2014, the manufacturer will consolidate its leading position as an independent brand and its fourth place as a  Chinese assembler behind SAIC, FAW and DFM.

 

14-17-7  

 
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Pakistan production and market analysis

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Pakistan production and market analysis

- Pakistan is a country that assembles passenger cars (CKD) but does not produce them. In 2013, the country assembled 121 000 vehicles after a peak in 2007 (176 000 units). This decline in production is mainly due to the recession that hit the country after 2007 and the severe floodings of 2010. Pakistani auto plants are underutilized because the country's plants have a capacity of approximately 270 000 units (i.e. only 45% usage rate).


- In a country where the motorization rate is low (8 vehicles/1000 inhabitants in 2007), production is intended only for the local market. Importing very few vehicles (mostly sedans from segments D and E for businesses and administrations), we can hence consider that the annual market is equivalent to the annual production. Which ranks Pakistan in the 45th place world wide in terms of PC registrations. (behind Kuwait and before Morocco ) and 33th largest global producer ahead of Portugal and behind Uzbekistan.


- In 2013, the production of Pakistani PC was composed of 100% Japanese vehicles: Suzuki (55% of annual production), Toyota (in JV with Indus -  25%) and Honda (20%). Since the beginning of 2014, Hyundai has entered the market.


- In the first quarter of 2014, 8 models were produced:

       - 4 Suzuki: The Mehran (former Alto - segment A), Cultus (former Swift - segment B), the Bolan (Minivan) and the current Swift .

       - 2 Honda: The City (segment B) and Civic (segment C)

       - 1 Toyota: the Corolla (segment C) is the most produced and sold model in the country.

 


14-17-6  

 
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Ford launches its 4th LCV model : the Transit Courier

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Ford launches its 4th LCV model : the Transit Courier

- Ford launches its fourth LCV model for the global _ market: the Transit Courier. It is the smallest of Ford's newly consolidated LCV range (Transit Connect, Transit Custom and Transit).

- In Europe, the mini-LCV market is rather low and represents approximately 100 000 units per year. With a limited number of models, it should logically increase when the Courier manages to find its place alongside the Fiat Fiorino, Peugeot Bipper and Citroen Nemo. The Renault Bebop failed to establish itself in this market and is now almost extinct.

- The new Courier is based on the current Fiesta (like the B-Max which has the same platform). It competes with smaller LCVs of the European market (Fiat Fiorino, Peugeot Bipper, Citroen Nemo), but also on the North American market where it will also be sold. The passenger car version of the Courier will be called the Courier Tourneo .

- The new Courier will be manufactured in Turkey (Kocaeli) at a rate of 50 000 units per year, in the same plant where the Transit and the Transit Custom are manufactured for the European market. The manufacturing of the Transit in Belgium (Genk) and in England (Southampton) has in fact stopped in recent years.

- The production site of the Courier in North America has not yet been made official. 50 000 units could also be manufactured per year for the local market.


14-17-5  

 
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