The production of Europe’s major groups by segment

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The production of Europe’s major groups by segment

- The analysis of the production breakdown in 2013 by segment of key European automobile groups (Volkswagen, Renault-Nissan, PSA, BMW, Daimler, Geely, Ford, GM, Fiat-Chrysler) leads to several observations.
1. One manufacturer (Volkswagen) offers a number of models ranging from segment A to segment F, with a segment allocation consistent with the request of the European market. This manufacturer currently accounts for 25% of the market.
2. Only BMW has a balanced segmentation with an average allocation of nearly 25% between segments C and E.
3. Five manufacturers (Renault-Nissan, PSA, Ford, GM, Fiat-Chrysler) offer a range of models based on segments A, B, C (entry-level and lower middle range). For Renault-Nissan 52% of its production is exclusive to segments A and B, PSA carries 56% of its production in these same segments, but the record is held by Fiat-Chrysler that allocates 90% of its production to segments A and B.
4. Among the five manufacturers mentioned above, only Ford and GM retain a share greater or equal to 10% for segment D (upper middle range), while they removed their models from segments E and F a long time ago.
5. Other premium manufacturers (Daimler, Volvo) have a strong presence in segments D and E. These represent 51% of European production for Daimler and up to 80% for Volvo.


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The evolution by body of the European car market (17 countries)

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The evolution by body of the European car market (17 countries)

- We have analysed the evolution segment by segment of the European passenger car market (17 countries) between 2000 and 2013. It is also interesting to analyse the evolution by body type of the European car market (17 countries).

- Indeed, conventional bodyworks (sedan, estate, coupe, convertible) accounted for 90% of the European car market in 2000 and only represented 70% in 2013.

- In terms of volume, the drop is even more staggering: 13 million units in 2000 and only 8 million in 2013.

- What kind of body increased between 2000 and 2013, representing 30% market share in 2013 against only 10% in 2000?

- It is without a doubt Minivans and MPV (segments A, B, C, D, E) and SUVs (segments A, B, C, D, E, F), the latter (including crossovers) took a bite out of the share of minivans as of the years 2007-2008.

- Reaching a peak in 2006 (15% of the market), MPV gradually declined to 10% in 2013, whereas the SUV market increased from 3% in 2000 to 17% in 2013.

- This represents a volume of 2 million SUVs in 2013 (against 0.4 million in 2000) and 1.2 million MPV (against 1.1 million in 2000). Minivans (Renault Kangoo, Citroen Berlingo, Peugeot Partner, VW Caddy, Fiat Doblo, Opel Combo, etc. in their PC versions) are still a marginal type of bodywork in Europe (less than 200 000 in 2013).


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The evolution segment by segment of the European car market (17 countries)

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The evolution segment by segment of the European car market (17 countries)

- The European car market 17 countries experienced a decline of 2% in 2013 compared to 2012, a smaller decline in 2012 compared to 2011. Since 2007 this market has decreased by 22%.


- When analysing the evolution of the European market segment by segment between 2000 and 2013, we can see that the volume of each and every segment has declined, but segment D declined more than others (-41.7%). Only segment F maintained its levels between 2000 and 2013 (stable). Segments C and B , however, only declined slightly and remain well ahead of other segments.


- C and B segments have increased their penetration rate between 2000 and 2013 (from 34.7% to 38.8% for segment C and from 25.8% to 30.5% for segment B). Segments D and E saw a decrease in their market share (from 18.9% to 13.3% for segment D and from 10.4% to 7.4% for segment E). The segments A and F remained quite stable (from 9.6% to 9.3% for segment A and from 0.6% to 0.7% for segment F).


- To sum up, the gap between segments B-C and segments A-D-E-F increased significantly between 2000 and 2013. Besides known factors (rate of use, congestion, purchase prices ...), diversification of bodies (essentially MPV and SUV / Crossover) has probably enhanced the attractiveness of vehicles from segments B and C.


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Volvo increases the capacity of its Swedish plant of Gothenburg

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Volvo increases the capacity of its Swedish plant of Gothenburg

- The manufacturer Volvo Cars (subsidiary of Chinese company Geely) has now two plants, one in Belgium (Ghent) and one in Sweden (Gothenburg). The manufacturer has decided to increase the production capacity of its plant in Gothenburg, from 250 000 to 300 000 vehicles per year.

- In 2013, the company produced 161 335 vehicles (V60, V70, XC70, S80, XC90), against 180 802 in 2012, which represents only a 65% utilization rate, but the carmaker believes that with the arrival of new models planned for 2015 on its SPA modular platform (future XC90, XC70, V70 and S80), the demand for these models is expected to increase substantially compared to current generations.

- Volvo will therefore increase its production capacity in Gothenburg as the carmaker plans to replace in the same year four models that are currently produced on site, they will be marketed in Europe, North America and China, in its three major markets.

- Volvo also believes it can benefit from the growth of global demand concerning premium brands, a category the Swedish carmaker is positioned on. Today, Volvo is the world's fifth largest premium brand behind BMW, Audi, Mercedes and Lexus.


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Mexico has become a significant export base for Japanese manufacturers

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Mexico has become a significant export base for Japanese manufacturers

- Mexico, eighth world car producer in 2013, just behind Korea (5th), India (6) and Brazil (7th) has always been a export base for U.S. carmakers (GM, Ford Chrysler) and Volkswagen, but this Latin American country is now becoming a significant export base for Japanese manufacturers for small cars (marketed for both North and South America).

- In 2005, the production proportion of Japanese manufacturers in the Mexican automobile production represented 25%. It increased to 27% in 2013 and should soon exceed 30% due to the increased capacity of Nissan (700 000 to 900 000 units), Honda (100 000 to 300 000 units) and Mazda (0 to 140 000 units).

- The capacity of all the Japanese manufacturers in Mexico will therefore go from 900 000 units in 2013 to 1 440 000 in 2014, representing an increase of 60%. This means that the Japanese believe in the potential of the Mexican market, but also and especially in the potential of North and South America whose registrations reached 25 million vehicles in 2013, against 23 million in 2005, 4 times more than in Japan.

- Mexico will become a hub from where vehicles will leave towards the two regions of this continent. Thus, this country could exceed a production volume of 3.5 million units from 2015 to 2016.


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  1. Japan is the country that controls the most worldwide production
  2. The Renault plant in Tangier has reached 50% of the production volume of the Pitesti plant
  3. Subaru sold 800 000 vehicles worldwide in 2013
  4. Subaru will cease the production of the Toyota Camry by the end of 2016
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