- PSA unveiled its new  development plan for the group. Here underneath these measures and their analysis:

1.Sell one million vehicles in China from 2017-2018, under partnership with Dongfeng and Changan.
If PSA achieves this objective, China will remain the second largest market of the group, but however only with a minor increase  of its share of Chinese market (according to our forecasts this share should progress from 3% in 2013 to 4% in 2014).
Besides, the cumulative capacities of Dongfeng and Changan (about 900,000 units early 2015) will not match the future demand. PSA will  have therefore to either increase the capacity of current plants (existing or under construction) or build a new plant.

2.Creation of a specific DS brand in Europe.
The strategy of creating a DS premium brand in the PSA group in Europe (as it exists already in China) is close to strategies which have been developed by VW (Audi), Toyota (Lexus) and Renault-Nissan (Infiniti) over the last decades. A question is whether in the future one or more plants will be only dedicated to DS (as Audi) or DS production lines will be shared  with Peugeot and Citroën (such as Toyota and Lexus models). Another point is: will DS have its own design and Engineering departments or will the models continue to be developed by engineers skilled in entry-range and medium-range design?

3.Range concentration: around 26 models instead of 45.
PSA range  includes small-volume (C-Zero, ION), end of life and not to be replaced (807-C8, 4008) models, as well as older models no more sold in Europe but still alive in other world areas (206-C2 China, 207) or duplicate  models (old and new Berlingo / Partner. The announced concentration plan  is therefore a natural rearrangement of the PSA range.

4.Launch 8 new models each year at a global level.
This announcement does not come into contradiction with the previous announcement since many models have naturally to be replaced.
From 2014, only in Europe,  an average of 3 models per year will arrive at the end of their life cycle.

- Opel expects the European LCV market to grow by 60% by 2022 but for now, Opel only hopes for a slight increase of its market share ranging between 5% and 6%. For Opel, this represents a sales target of 150 000 units in 2022, against 80 000 units sold in 2013 (i.e. an 8% increase per year for the next nine years).

- In the first quarter of 2014, the European LCV market rose by 9.6% after falling by nearly 37% between 2007 and 2013 (from 2.30 million to 1.45 million units). Opel hopes for a reboot of the European LCV market from 2014 to 2022, according to the manufacturer by this deadline the market should reach its 2007 levels.

- Inovev also foresees a growth in the LCV market by 2022, but lower than that put forward by Opel: the market should not exceed 2 million units in 2022, thus not quite regaining its 2007 levels.

- Opel announced it will strengthen its presence in the Eastern Europe LCV market and increase its sales across the European continent without expanding the range of its LCV (three models, including two originating from the Renault brand - the Vivaro and Movano - and a third model - the Combo - originating from Fiat). Last year, Opel accounted for approximately 5% of the European LCV market, ranking itself in seventh position in a market dominated by PSA (28%) and Renault-Nissan (24%). In a market where rankings are stiff, Opel's goal is wise and it seeks a stable market share for its LCV.