Avtovaz is still the leader in the Kazakhstan VP market

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Avtovaz is still the leader in the Kazakhstan VP market
 

- Kazakhstan (former USSR republic which became independent in 1991) enjoys a favorable economic environment:                 the country which has 17 million inhabitants has an economy mainly based on oil exports, which account for 56% of its exports. This fast developing country (5% average since 2010) holds 3% of global oil reserves and aims to become one of the top five exporters in the world.


- The automobile market (PC) of Kazakhstan has doubled between the first quarter of 2012 and the first quarter of 2013, from 13,464 to 25,382 units of passenger cars. Over the whole year 2013, it could raise up to 150,000 units in 2013 and 280,000 units in the medium term. In 2012, the market represented 95,313 vehicles (PC), two times more than the previous year.


- Avtovaz (Renault-Nissan group), which owns 40% of the market, is well ahead of its competitors, especially because the carmaker assembles vehicles locally.


- Three models hold more than one third of the market: the LadaPriora and the Lada Samara and the Daewoo Nexia. Fourth, there is the LadaGranta, followed by the LadaNiva, the Hyundai Accent (made in Russia), the Toyota Camry (made in Russia) and the Kia Cerato (Made in Russia).

13-20-6

 

The Iranian market affected by the embargo in 2012

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The Iranian market affected by the embargo in 2012
 
- Iran's automobile market has made a strong progress during the years following 2000 (it rose from 1.1 million units in 2005 to 1.6 million in 2011) now experiencing the effects of the embargo and has strongly reduced in 2012, to 1 400,000 units (PC + LCV).

- PSA, whose production in Iran was designed exclusively for the local market, abandoned during the year the manufacturing, representing 260,000 units in 2006, 360,000 units in 2009 and 460,000 units in 2011. The French manufacturer only made 145,000 vehicles in Iran in 2012. Fortunately, the vehicles from its foreign plants accounted for 132,000 sales.

- With 277,000 total sales in 2012, the PSA is in second place in the Iranian market behind the Hyundai-Kia group that registered 428,000 vehicles sold last year.

- Local Iran Khodro Group sold 250,000 vehicles followed by Renault-Nissan, with 108,000 sales (mostly locally assembled Dacia Logans) and another local group SAIPA, with 85,000 sales.

- The Chinese carmaker Chery is in 6th place with 20,000 sales. It should be noted that Chinese manufacturers make an excellent score on the market, with 27,000 sales.

- GM, Ford and Fiat-Chrysler groups are not present in the Iranian market because of the embargo.

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Steady decline in the production of Western Europe compared to Eastern Europe

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Steady decline in the production of Western Europe compared to Eastern Europe
 
- Since the end of communist rule in Eastern Europe, the opening of borders and the restructuring Western Europe of the automobile industry in these countries (in the early 90s), Western European countries have steadily declined while the countries of Eastern Europe have been developing.

- Poland, the Czech Republic, Slovakia, Romania and Hungary have observed car plants establish themselves locally  at the expense of Western Europe where production costs are much higher.

- Including Russia and Turkey (who experienced periods of growth and decay of large amplitude in the years 2000), we can notice the volume of automobile production in the whole of Europe has remained stable between 2000 and 2012 (to approximately 20 million vehicles), but with a production peak in 2007 (3 000 000 units compared to 2000) and a low in 2009 (3 million units compared to 2000).

- While in 2000, the West European production accounted for 85% of the European production, it accounted for more than 65% in 2012. At the same time, the East European production accounted only for 15% of Europe's production in 2000, represents 35% in 2012.

- Between 2000 and 2012, a dozen factories closed in the West while a dozen opened in the East was opened. Different announcements in factory openings or capacity increase will accentuate this trend.
 

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GM is going to sell the Nissan NV200 with Chevrolet’s logo

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GM is going to sell the Nissan NV200 with Chevrolet’s logo
 
- Not wanting to miss out on the compact LUV market (Ford Transit Connect market), General Motors is going to use the Nissan NV200 to penetrate the North American market : It will sell a not far off twin sold under the name Chevrolet City Express.

- The product launch is due for the autumn of 2014.

- Let us recall that the NV200 is already being sold in North America under the Nissan name. The Chevrolet version will be manufactured in the same plant as the NV200.

- Recent bridge-building between Fiat-Chrysler, Renault-Daimler, and GM-PSA coupled with the end of the partnerships established between Daimler-VW and Renault-GM have translated into a reorganising of the LUV sector.

- This different changes are listed in the following chart.

13-20-2-2

 

13-20-3

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Steady decline in mainstream brands in the European market

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Steady decline in mainstream brands in the European market
 

- Since the early 90s European generalist brands have been steadily losing ground in Europe. Their market share went from 72% to 56% between 1995 and 2012. These 16 lost points were taken by European Premium brands (such as Audi, BMW, Mercedes, Volvo, Saab, Alfa, Lancia, Jaguar and Land Rover), these same brands won 7 points, the Japanese mainstream brands won 1.5 points, the general Korean brands have won 6 and finally low cost brands (Dacia, Lada), won 1.5.


- This shows that the two categories that have "chewed away” at European mainstream brands are for 80% of European premium brands (in the upper price range) and general Korean brands (in the lower price range).


- Japanese mainstream brands and low cost brands have gained little from general European brands (20% of cases). It also seems that the general Korean brands have "chewed" generalist Japanese brands, since 2008 we have observed a weakening of Japanese market share while Koreans continue to progress.


- The low cost car market is still very incremental since it only occupied 2% of the European market in 2012.

13-20-1

 

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