Taiwanese market does not succeed in getting back to its pre-crisis (2008) level

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Taiwanese market does not succeed in getting back to its pre-crisis (2008) level
 
- Taiwan benefits from a dynamic market economy, with a high GDP per capita (15 000 Euros in 2012 according to the UN, which positions the country at the 20th position – 20 000 Euros in 2012 according to IMF, which positions the country at the 30th position).

- Structurally linked to the development of the global economy (exports accounting for two-thirds of GDP), the island has suffered from the economic slowdown of its trading partner countries, including the Euro area. Taiwanese companies are  mainly small-and medium-sized (conversely to Japanese and South-Korean companies).

- Taiwanese economy had quickly started to recover from the global 2008-2009 financial crisis, benefiting in particular from the rise of China, its first partner. But purchasing power of households declined in 2012/2013, prompting the automotive market to decrease again. 

- Automotive market has fallen between 2005 and 2008, from 450,000 vehicles per year to 180,000, then increased between 2009 and 2011 to reach 290,000 vehicles per year, and again displayed a decline in 2012 and 2013, down to 250 000 vehicles per year.

- Considering carmakers, Toyota dominates the Taiwanese market (45% share), far ahead of Nissan, Mitsubishi and Honda. This is often the case in Southeast Asia countries.


13-19-6

 

The 20 most produced cars in Asia in the 1st quarter of 2013

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The 20 most produced cars in Asia in the 1st quarter of 2013
 

- Among the 20 most produced cars of the 1st quarter of 2013 in Asia (excluding the Indian subcontinent), there are 14 cars produced in China.


- However, the most produced car is manufactured in Japan. This is the Toyota Prius, with 220,000 units during this period in its different versions (Prius, Prius +, Prius Plug-in), the most produced hybrid car and the best-selling one worldwide. At this rate, the Prius could exceed 800,000 units produced in 2013.


- Models made in China are well positioned, as shown in the top 20 the VW Lavida (4th), Ford Focus (7th), Great Wall Hover (9th), Hyundai Avante (10th), but also the Chevrolet Cruze, the Chevrolet Sail, the Buick Excelle, the VW Jetta, the VW Sagitarand the VW Passat.


- Small Chinese minibus' from the Wuling brand are placed in 2nd, 3rd and 5th position.


- It should be noted that out of the 20 cars the most produced in Asia during the first quarter of 2013, there were 4 Volkswagens, 4 Toyotas, 3 Wulings, 2 Chevrolets, 2 Hyundais , 1 Ford, 1 Buick, 1 Kia , 1 Great Wall, 1 Mazda.


- In other words international manufacturers crush 100% Chinese carmakers of which only one (Great Wall) manages to rank a model among the top ten. Wuling is gradually becaming a subsidiary of the GM group.


- It will take many years before 100% Chinese brands (which represent 30% of the Chinese market) progress to such point that they will be able to place several models in the top 20.


13-19-5

 

No comeback for pick-ups in the U.S.

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No comeback for pick-ups in the U.S.
 
- Despite the recovery of the automobile market in the U.S. since 2010 (after the collapse of 2008 and 2009)and despite the good level of sales of light trucks in general (specific category in the USA which includes SUVs, crossovers, minivans, pick-ups and vans), There has been no comeback for pick-ups on the worlds second largest market.

- Indeed, while the market share for this type of vehicle was stable at 18% between 2000 and 2005 in the US, it then fell to 13% in 2009 ( customers preferring the purchase of pickups or even SUVs), it was unable to exceed 14% in 2010, 2011 and 2012. Last year, it even dropped to 13%. Customer prefers to postpone their purchases or buy SUVs, as they did in the years 2006-2009.

- In addition, the offer has not changed since it consists mainly of traditional Ford F-Series, Chevrolet Silverado, GMC Sierra and Dodge Rams, the same vehicules sold ten years ago. These vehicles are also still among the top ten sales of light trucks in the U.S. (as it was ten years ago), but we must recognize that the offer of SUVs (and crossovers) has grown considerably since the last ten years. To make matters worse, the category of compact pickups (Ford Ranger, Chevrolet Colorado, GMC Canyon, Dodge Dakota) has completely collapsed (6% market share in 2000 to 2% in 2012) is doomed to disappear. Only large traditional pickups remain on the market.


13-19-2

 

The 20 most produced cars in the NAFTA region in the 1st quarter of 2013

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The 20 most produced cars in the NAFTA region in the 1st quarter of 2013
 
- Traditionally, Ford F Series and Chevrolet Silverado occupy the first two places in terms of production (such as in terms of sales) in the NAFTA region (USA, Canada and Mexico) and has been for a good twenty years. In the first quarter of 2013, no surprise they are in the lead.

- Behind the two leaders, we can see high scores for Japanese cars traditionally at the head of the passenger car market in the USA: Honda Accord (3rd) Honda Civic (4th), the Toyota Camry (5th).

- In 6th position, the VW Jetta (produced in Mexico) took advantage of his popularity in the North American market but also thanks to its exports to Europe and South America. The Jetta is indeed one of the cars produced in the NAFTA region that is exported the most North America remaining very low in terms of automobile exporting, compared to Europe, Korea and Japan.

- The Dodge Ram is the 7th (The Chrysler competitor of the Ford F-Series and the Chevrolet Silverado), in front of the the Nissan Altima (8th), rising competitor from the Renault-Nissan runing against the Toyota Camry and Honda Accord.

- Among the 20 most produced cars in the NAFTA region in the first quarter of 2013, the Japanese rank eight models face to face with the Big Three (GM, Ford, Chrysler) who ranked 10. The only European in this top 20 is Volkswagen, in 2nd place.


13-19-4

 

The 20 most produced cars in Europe in the 1st quarter of 2013

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The 20 most produced cars in Europe in the 1st quarter of 2013
 

- The two main automobile innovations from the end of 2012 (VW Golf VII and Renault Clio IV) have not disappointed expectations , since at the end of the first quarter of 2013, they monopolize the top two places in terms in Europe.


- The Golf VII, produced at two locations in Europe (Wolfsburg and Mosel), certainly shows a clear superiority with a production volume of more than 160,000 units in the first quarter of 2013, compared to Clio III and IV (100,000 units) produced on the same period, but this difference was expected. At this rate, the Golf VII could reach 640,000 units throughout the year 2013 and the Clio III and IV nearly 400,000 units (two plants in Europe: Flins in France and Bursa in Turkey), and despite a European market in not at  its best.


- Behind the Golf and Clio, we can see very good scores for the VW Polo and Passat (respectively third and fifth in the ranking). The main competitors of the Clio are in order : Opel Corsa (4th), Peugeot 208 (6th) and Ford Fiesta (7th). Note the good score of the Nissan Qashqai (10th) yet at the end of its production cycle but a part of it is destined for markets outside Europe.


- Premium carmakers rose, placing 7 models in the top 20 including 3 from the BMW brand , 2 brands from Audi and 2 from Mercedes. These models are in high demand in export, mainly in China. In the future, the share of European production could therefore diminish in favor of a production in China of these vehicules for the local market.


13-19-3

 

  1. Vietnamese market declined by 30% between 2009 and 2012
  2. The sale shares of China's Top 10 global carmakers
  3. Lexus will produce vehicles in the U.S. at the end of 2014
  4. Vehicles and components share between Mercedes and Renault-Nissan
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