The Renault Arkana sold more than the Renault Kadjar in 2021
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The Renault Arkana sold more than the Renault Kadjar in 2021
- The Renault Kadjar was launched in 2015, as a C-segment SUV, mainly to compete with the Peugeot 3008. It took over the platform and the engines of the Nissan Qashqai with a rather different aesthetic. This model enjoyed short-lived success, between 2016 and 2019, without experiencing as large a distribution as the Peugeot 3008 or the Nissan Qashqai.
- The launch of the new B-segment Renault Captur in 2019 probably took some of the Kadjar's sales, but the customer base has shifted to foreign brands, including Korean brands Hyundai (Tucson) and Kia (Sportage).
- Before renewing its Kadjar, whose replacement was scheduled for 2022, Renault observed the success achieved by the new SUV derivatives offered by Premium manufacturers such as Audi, BMW or Mercedes. These new rear-end derivatives called "coupes" could represent up to half of the sales of the SUVs on which they were derived.
- This is how Renault in turn launched in 2021 its own model inspired by these "coupé" SUVs, the Arkana, which was initially launched on the Russian market. Renault was thus the first non-Premium manufacturer to offer such a model in its range. While the Renault Arkana could be considered a "coupé" version of the Kadjar, it was actually a stretched version of the Captur.
- In 2021, Arkana, which is imported from Korea (Busan factory) while Kadjar is produced in Spain (Palencia factory), sold better than Kadjar. It sold 34,000 copies against 25,000 Kadjar last year. In 2022, the Kadjar is replaced by the Austral, the aesthetics of which are closer to the Peugeot 3008.
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Which brands are falling the most in the Chinese market in 2022?
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Which brands are falling the most in the Chinese market in 2022?
- In a Chinese passenger car market once again affected by Covid in 2022, which brands are falling the most and which are managing to hold their own?
- In the first quarter of 2022, during which the Chinese market fell by 4%, the brands that fell the most were: Jeep (-80%), Mitsubishi (-48%), Hyundai (-47%), Audi (-41%), Cadillac (-39%), Buick (-35%), Land Rover (-28%) , Baojun (-25%), Mercedes (-25%), FAW (-21%), Kia (-20%), Great Wall (-20%), BAIC (-19%), BMW (-19%), Mazda (-16%), Honda (-14%), Brilliance (-14%) and Volkswagen (-13%). All of these brands have lost market share in the Chinese market.
- The Ford, Lincoln, Toyota, Nissan, Changan and Geely brands posted smaller declines, close to the overall decline in the Chinese market, meaning that their market share held up during this period.
- Finally, several brands managed to grow in volume and market share, such as Wuling (+1%), Skoda (+1%), Chery (+4%), SAIC (+6%), Peugeot (+7% ), Chevrolet (+9%), Dongfeng (+34%), Citroën (+55%), BYD (+68%) and especially Tesla (+93%).
- In total, the market share of independent Chinese manufacturers (or independent brands of Chinese manufacturers working in J.V. with foreigners) has increased in one year from 42% to 43% of the Chinese passenger car market.
- The top ten manufacturers on the Chinese passenger car market remain the Volkswagen (853,000 sales), GM (613,000 sales), Toyota (544,000 sales), Honda (462,000 sales), Geely (447,000 sales), Changan ( 435,000 sales), BYD (395,000 sales), Renault-Nissan (345,000 sales), Great Wall (281,000 sales) and Chery (261,000 sales).
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VW takes over the name Scout which belonged to Navistar
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VW takes over the name Scout which belonged to Navistar
- Last year, the Volkswagen group bought the American truck brand Navistar (Trucks International) integrated into its truck division Traton, which already included the Swedish brand Scania and the German brand MAN, as well as the VW Trucks brand available on South American markets. With the acquisition of Navistar, Volkswagen can finally compete with the world leaders in heavy goods vehicles such as Volvo Trucks and Daimler Trucks. Like these two leaders, Volkswagen finally has an American truck brand, since Volvo Trucks owns Mack and Daimler Trucks owns Freightliner.
- The acquisition of Navistar by Volkswagen also allows the German manufacturer to relaunch the Scout name which was the property of the American manufacturer and which designated a 4x4 close to the Ford Bronco. The Scout was manufactured from 1961 to 1980. It was then available in SUV and pickup versions and a total of 532,674 units were produced.
- This success, although distant, prompted Volkswagen to take up the Scout name, which from 2026 will designate a range of 100% electric SUVs and pick-ups that will compete with electric SUVs and electric pick-ups such as the GMC Hummer, Rivian, etc… They should resume the design of the old Scout models in broad strokes.
- It will therefore be an autonomous brand within the Volkswagen group which will be active only in the American market, where the name of the German brand has been deemed unsuitable for this type of vehicle. Volkswagen hopes to eventually be able to sell 250,000 Scout brand vehicles a year.
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BAIC could refocus on commercial vehicles
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BAIC could refocus on commercial vehicles
- While the sales and production of most independent brands of major Chinese manufacturers have been increasing for the past ten years, one major manufacturer has been in free fall since 2016, it is the BAIC group (Beijing Group).
- It is its "passenger cars" division that is experiencing great difficulties, as the "utility vehicles" division is holding up with production of 650,000 units in 2021 compared to 510,000 in 2016 and 670,000 in 2012. There is no growth but stagnation. On the other hand, BAIC's passenger car division plummets from 865,000 units in 2016 to 720,000 in 2017, 560,000 in 2018, 405,000 in 2019, 145,000 in 2020 and 125,000 in 2021. All categories are affected, both sedans, SUVs and even electric cars.
- The group failed to develop the Borgward brand, which it ended up scrapping, and also failed to consolidate its other brands under the Beijing logo as it had announced. Its "Senova" mid-range electric cars have disappointed customers who have overwhelmingly shifted to Chinese-made Teslas.
- One wonders if the BAIC group is not going to abandon its various brands of passenger cars to focus on utility vehicles (category in which it remains the leader) and J.V. (joint venture). BAIC produces Mercedes and Hyundai under license for the Chinese market, which translates into production of 950,000 additional passenger cars in 2021, down from previous years (1,090,000 units in 2020, 1,276,000 in 2019 and 1,480,000 in 2016).
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Renault sells Avtovaz and Avtoframos to Russia
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Renault sells Avtovaz and Avtoframos to Russia
- After closing its Avtoframos plant in Moscow (100,000 vehicles per year) and wondering about the fate of its subsidiary Autovaz (400,000 vehicles per year) in which it holds almost 70% of the capital (the remainder being owned of the Russian arms company Rostec), the Renault group has decided to sell these two companies, the first to the city of Moscow, the second to a scientific institute specializing in the automobile which belongs to the Russian State, the NAMI. The Russian Ministry of Industry and Trade and Renault have both confirmed this information. Remember that Avtovaz manufactures the Lada in Togliatti and Izhevsk, the Renault Logan and Sandero in Togliatti, while Avtoframos manufactures the Renault Duster, Kaptur and Arkana in Moscow.
- Russia represents Renault's second market after France and almost half of its profits, which means that this country is a very important element of the manufacturer's industrial and commercial strategy. Renault employs 41,000 people in Russia, not counting the tens of thousands of other employees who depend directly on Renault's activities.
- This is why this sale is accompanied by a clause allowing Renault to be able to buy back its shares in Avtovaz within six years. But this takeover seems very hypothetical given the various recommendations put forward by the Russian government concerning manufacturers who have decided to leave Russia. Renault had bought Avtovaz in 2013 but this company had suffered losses until 2019. Since 2019, Avtovaz had become profitable thanks to the investments made by Renault to modernize its industrial tool.
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