The BAIC group will merge all its brands into one
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The BAIC group will merge all its brands into one
- The Chinese group BAIC, which is owned by the Beijing municipal government, is made up of many brands (excluding JVs), such as BAIC Changzhou Automotive, Beijing, BAW, BJEV, BeiqiFoton Motor, Borgward, Changhe, FotonGratour, Huansu and Weiwang.
- BAIC Group recently announced its decision to merge and rationalise all these brands into a single one: Beijing. This decision comes at a time when the BAIC group has been losing market shares in China for several years now, despite the (ephemeral) success of its electric cars (EU Series).
- The year 2019 ended with a sales volume of 953,000 units (including 404,950 passenger cars) compared to 1,078,000 units in 2018, 1,270,021 units in 2017 and 1,374,000 in 2016, the year when the BAIC group had achieved its best historical performance. The volume recorded in 2019 (-30% in three years) returned to the 2013 level, which is one of the worst results recorded by a Chinese carmaker.
- BAIC group management hopes that bringing all of its brands together under one Beijing logo will achieve significant economies of scale through rationalization of ranges, components and locations. This strategy involves the end of the Borgward brand (a subsidiary of BAIC) and above all of the BeiqiFoton heavy utility vehicle branch which generates more than half of the group's sales. Above all, it will be necessary to rebuild a coherent and rational range under the Beijing logo.
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Sales of luxury brands boosted by SUVs
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Sales of luxury brands boosted by SUVs
- The luxury brands in 2020 are predominantly British and Italian. France, Germany and the United States have deserted this market, Japan and China have never really joined.
- Eight luxury brands represent 0.1% of the global automotive production, or nearly 75,000 units in 2019, broken down as follows: Maserati: 25,965 units, Bentley: 11,006 units, Ferrari: 10,131 units, Lamborghini: 8,205 units , Aston-Martin: 5,809 units, McLaren: 5,645 units, Rolls-Royce: 5,152 units, Lotus: 1,844 units.
- Porsche is an exception, due to its volumes (nearly 280,000 units in 2019), the German brand is almost a Premium carmaker, but the positioning of its products (and price) is situated well above the classic Premium brands, such as Mercedes, Audi, BMW or Volvo. That’s why we’re not including it in this ranking.
- What strikes the observer at first glance is that low-volume luxury brands have boosted their business with the sudden and late arrival of SUVs in their line-up.
- The Urus SUV of Lamborghini already represents more than half of the brand sales (5,000 units in 2019 out of 8,205 cars in total); the Bentley Bentayga and Rolls-Royce Cullinan SUVs represent a good part of the sales of both brands. At Maserati, the Levante SUV generates more than half of the brand's sales. As for Aston-Martin, production of its DBX SUV has just started in a brand new factory designed for this model. Ferrari, McLaren and Lotus are still reluctant to SUV, but for how long?
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World production by carmaker in the first half of 2020
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World production by carmaker in the first half of 2020
- As we saw in a previous Auto-Analysis, global automobile production (PC + LUV) fell by 31.7% in the first half of 2020, due to the coronavirus crisis which caused confinement and closure of factories. Inovev established the ranking of the world's top 20 carmakers (excluding heavy utility vehicles) over this period, compared to the same period in 2019.
- The top five carmakers remain the same as those of the first quarter of 2020: the Toyota group is ahead of all its competitors despite a decline of 29.9%. The Volkswagen groups (-33.1%), Renault-Nissan (-39.2%), Hyundai-Kia (-27.5%) and GM (-36.2%) follow. In sixth position, Honda (-33.3%) supplants Ford (-40.6%). FCA (-36.5%) and PSA (-43.6%) keep their 8th and 9th place respectively, ahead of Daimler (-33.6%) and BMW (-26.2%) which supplant Suzuki (-40, 9%), which is abandoning the top 10 for the first time.
Geely(-17.8%) and Mazda (-28.8%) follow.
Geely(-17.8%) and Mazda (-28.8%) follow.
- The top 20 ends with the Chinese Changan (-3.5%), Great Wall (-30.1%), SAIC Roewe-MG (-19.7%) and Chery (-29.2%) benefiting from the revival of the Chinese market in the second quarter of 2020 and therefore gain a few places in the general classification during the first half of 2020.
- Tesla is only 23rd but it is the only carmaker to progress over the period among the world's top 25 carmakers, with an increase of 1.7% of its sales. Tesla was only 27th in the first half of 2019.
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続きを読む... World production by carmaker in the first half of 2020
Mercedes to launch all-electric EQE (segment E) SUV in 2021
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Mercedes to launch all-electric EQE (segment E) SUV in 2021
- After the launch of the EQC, an 100% electric D-segment SUV, and despite its low sales volumes, Mercedes perseveres in this market by announcing the launch in 2021 of the EQE, a large 100% electric E-segment SUV, which will complete the Mercedes EQ range composed of EQC and EQV. The EQA (C-segment) will be launched also in 2021, this time based on the GLA (C-segment SUV).
- Mercedes has therefore chosen to propose a 100% electric range based on SUVs. This strategy seems questionable as the best-selling electric cars today are sedans, namely the Tesla Model 3, Renault Zoe, Nissan Leaf and Volkswagen e-Golf. And the Volkswagen ID3 is expected to be a middle/mass volume car, since we are talking about a production capacity of 100,000 units per year for this sedan.
- In addition, in the future, the demand will be more on small electric sedans (intended for city-suburb journeys) than on large electric SUVs (intended for city-province journeys), which are much more expensive and much more heavy, unsuitable for the city and require a long recharging time.
- It is possible that European governments will put in place traffic bans in cities, depending on the weight of the vehicles. Some projects go in this direction. These measures may reduce demand for large 100% electric SUVs that are much heavier than their combustion engine counterparts.
- The Mercedes EQE is therefore not targeting big volumes. Inovev expects less than 15,000 annual sales for this model.
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続きを読む... Mercedes to launch all-electric EQE (segment E) SUV in 2021
The global market (PC + LUV) fell by 26.2% in the first half of 2020
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The global market (PC + LUV) fell by 26.2% in the first half of 2020
- The global automotive market (Passenger Cars + Light Utility Vehicles) fell by 26.2% in the first half of 2020, due to the coronavirus crisis. The monthly results were however very different depending on the various periods of lock down in China, Europe and the United States, the three major world markets.
- January 2020 recorded a 10.0% drop in sales compared to January 2019, when the Covid-19 crisis had not yet reached Europe or the United States. After several years of increase, the European market and the US market had already entered a new phase of decline, and the Covid-19 crisis had only amplify the trend.
- February 2020 (-21.8%) saw the collapse of the Chinese market due to the lock down, while Europe had just been affected by the health crisis before doing the same on March 15.
- March 2020 (-39.1%) saw the collapse of the European and US markets, due to the lock down in these regions. On the other hand, the Chinese market restarted its economic and social activities and saw a rapid recovery in V shape.
- April 2020 (-41.4%) saw the European and US markets fall to their lowest, while the Chinese market was already back to April 2019 level, before continuing to grow over the following two months.
- May 2020 (-29.4%) finally saw a rise in the European and US markets, while the month of June (-12.9%) draws a rise in V shape (temporary?) of the European market but not yet of the US market which seems to be slower.
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続きを読む... The global market (PC + LUV) fell by 26.2% in the first half of 2020