Land Rover has started production at its Brazilian plant
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Land Rover has started production at its Brazilian plant
- According to the program announced in 2013, Land Rover started in spring 2016 in its Brazilian plant in Itatiaia (State of Rio de Janeiro) production of two models: Land Rover Evoque Sport and Discovery.
- The Land Rover Evoque Sport and Discovery are the cheapest models in the range of the brand specialized in SUVs.
But the range could expand in the coming months.
The plant has a capacity production of 24,000 units a year, while the volume produced in 2016 will be less than 10 000 units (according to the manufacturer).
But the range could expand in the coming months.
The plant has a capacity production of 24,000 units a year, while the volume produced in 2016 will be less than 10 000 units (according to the manufacturer).
- The Evoque Sport and Discovery are the two most popular models of the manufacturer in Brazil, since the British subsidiary of Tata Motors group sold 7,431 units in 2015 (a total of 8533 sales).
- Furthermore, although the Brazilian market fell by more than 27% over the first five months of 2016 (compared to the first five months of 2015), sales of Land Rover were up at the same time by 11%.
- Finally, Land Rover is the market leader in the mid-range SUV in Brazil, with 30% of total segment sales.
- This is why the manufacturer is confident in the potential of the Brazilian market.
However it is difficult to imagine that, from 10,000 annual sales in 2016 or 2017, Land Rover would produce 24,000 vehicles per year in Brazil, unless it exports massively overseas or a bet on a strong recovery of the Brazilian market is won.
However it is difficult to imagine that, from 10,000 annual sales in 2016 or 2017, Land Rover would produce 24,000 vehicles per year in Brazil, unless it exports massively overseas or a bet on a strong recovery of the Brazilian market is won.
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BMW produced 12,500 vehicles in its Brazilian plant in 2015
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BMW produced 12,500 vehicles in its Brazilian plant in 2015
- Built in 2013, the Brazilian BMW plant in Araquari (in the south Brazil) started production on schedule in October 2014 from CKD from South Africa.
- The 3 Series was the first model to be manufactured at this site. Then in November 2014, the X1 SUV came to support the 3 Series. In February 2015, the two models were joined by the 1 Series and in September 2015 by the X3 SUV. These four models are currently manufactured at this site with the aim to sell them in the Region (Brazil and neighbouringcountries).
- In 2015, the production volume of the site Araquari reached 12 500 units (for a capacity of 30 000 units), against 2500 in 2014. In the first five months of 2016, the production volume of the site reached 5000 units, representing a production rate almost identical to that of 2015, when the Brazilian market was down by more than 27% over this period (compared to the first five months of 2015).
- The BMW plant in Brazil works therefore now only at 40% of its capacity.
But the manufacturer strongly believes in the potential of this market, especially for premium vehicles (sales resulting from the enrichment of the middle class).
But the manufacturer strongly believes in the potential of this market, especially for premium vehicles (sales resulting from the enrichment of the middle class).
- It is however to be noted that the Brazilian market has fallen very low (2 million units in 2016, against 3.75 million in 2013), and a real recovery of this market is needed for the Araquari plant to to operate at full capacity.
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Is Chinese brand Baojun taking customers to Chevrolet?
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Is Chinese brand Baojun taking customers to Chevrolet?
- Baojun brand was created in 2010 specifically for the Chinese market.
It is sourced from a partnership between GM, SAIC (which assembles GM models in China) and Wuling (specialist in minivan which was bought by GM).
Its products, which cover all market segments, are sold at lower prices than Chevrolet’s. They thus compete with Chinese brands Chery, Geely and BYD and allow to expand GM's offering in this market (sales of the Baojun brand are recorded into those of the GM group).
It is sourced from a partnership between GM, SAIC (which assembles GM models in China) and Wuling (specialist in minivan which was bought by GM).
Its products, which cover all market segments, are sold at lower prices than Chevrolet’s. They thus compete with Chinese brands Chery, Geely and BYD and allow to expand GM's offering in this market (sales of the Baojun brand are recorded into those of the GM group).
- Baojun now has a range of five different models: a city car (BaojunYuechi), a compact 4-door sedan (Baojun 630), a compact 5-door hatchback car (Baojun 610), an SUV (Baojun 560) and a minivan (Baojun 730).
- Has Chinese brand Baojun taken customers to Chevrolet in China?
When comparing the sales of both brands since 2010, we can see that until 2014 Chevrolet and Baojun have progressed together on the Chinese market, but from 2015 Baojun recorded a very strong growth (+310 000 sales compared to 2014 ), while Chevrolet fell for the first time (160,000 sales compared to 2014). But Baojun has a range very different from Chevrolet ‘s (see graphs here below).
It is therefore difficult to say whether Baojun actually takes customers to Chevrolet, the combination of the two brands proving largely positive (+150 000 sales compared to 2014).
When comparing the sales of both brands since 2010, we can see that until 2014 Chevrolet and Baojun have progressed together on the Chinese market, but from 2015 Baojun recorded a very strong growth (+310 000 sales compared to 2014 ), while Chevrolet fell for the first time (160,000 sales compared to 2014). But Baojun has a range very different from Chevrolet ‘s (see graphs here below).
It is therefore difficult to say whether Baojun actually takes customers to Chevrolet, the combination of the two brands proving largely positive (+150 000 sales compared to 2014).
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Fiat Fiorino is renewed while PSA Nemo and Bipper disappear
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Fiat Fiorino is renewed while PSA Nemo and Bipper disappear
- Production of the Fiat Fiorino under its current form began in 2007.
This vehicle was born at time of a partnership between the Fiat Group and the PSA group, aiming at sharing the costs of a new range of small utility vehicles.
This vehicle was born at time of a partnership between the Fiat Group and the PSA group, aiming at sharing the costs of a new range of small utility vehicles.
- At Fiat, the Fiorino was a model more compact than the Doblo.
At PSA, the Citroën Nemo and Peugeot Bipper were models more compact than Citroën Berlingo and Peugeot Partner.
The Fiorino, Nemo and Bipper were manufactured in the same Fiat plant (Tofas) located in Bursa, Turkey.
At PSA, the Citroën Nemo and Peugeot Bipper were models more compact than Citroën Berlingo and Peugeot Partner.
The Fiorino, Nemo and Bipper were manufactured in the same Fiat plant (Tofas) located in Bursa, Turkey.
- However, sales were under targets of both companies.
The success did not last, the customer companies buying rather larger vehicles.
Thus, the cumulated sales of the three models fell from 210 000 units in 2010 down to 100,000 in 2015.
At PSA and Fiat , the same decrease over 50% of these models in five years has occurred (while the European light utility vehiclesof market rose ov same period by %).
The success did not last, the customer companies buying rather larger vehicles.
Thus, the cumulated sales of the three models fell from 210 000 units in 2010 down to 100,000 in 2015.
At PSA and Fiat , the same decrease over 50% of these models in five years has occurred (while the European light utility vehiclesof market rose ov same period by %).
- In 2016, the agreement between Fiat and PSA for such models has ceased, and production of the Citroën Nemo and Peugeot Bipper was stopped in May. At the same time a restyled version of the Fiat Fiorino (produced in Bursa) was launched in order to attempt to regain market shares of all three models (100,000 sales per year or 5% of the LCV market).
At PSA, the successors of the Citroën Nemo and Peugeot Bipper are not yet known.
At PSA, the successors of the Citroën Nemo and Peugeot Bipper are not yet known.
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Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
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Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
- While PSA begins the production of the new light Utility Vehicles Peugeot Expert, Citroën Dispatch and Toyota Proace in Valenciennes , production of the vehicle replacing the Fiat Scudo starts at Renault in Sandouville.
- The partnership between PSA and Fiat on these mid-range utility vehicles have indeed ceased.
- Fiat turned itself to Renault to replace the Scudo previously derived from old models Peugeot Expert and Citroen Jumpy. Name of the new model therefore has been changed to mark the change of supplier of the two generations of light utility vehicles, both with the Fiat logo. It is now named Talento, a former name used by Fiat in the 90s to describe a variant of the Ducato (high range utility vehicle).
- Fiat Talento is derived from the Renault Traficmanufactured at Sandouville, like the Opel Vivaro (named Vauxhall Vivaro in England), which was launched two years ago, and like the future Nissan NV300 which will be launched in the coming weeks.
- These four models optimize the production volume of vehicles in Sandouville, since considering a production capacity set at 150,000 units per year at this site, Inovev expects an annual production broken down into 95,000 Renault Trafic, 25000 Fiat Talento, Nissan NV300 10,000 and 20,000 Opel Vivaro (the majority of Vivaro being produced at a GM plant in Luton, England : 60 000 units in 2015).
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Read more... Fiat replaces the Scudo (PSA base) by the Talento (Renault base)
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