France is one of the EU markets that experienced the least variation between 2006 and 2014
 

France is one of the European markets that experienced the least variation between 2006 and 2014. Indeed, the overall change (negative or positive) of the number of registrations during this period does not exceed 5% in the French market. Whereas it reaches much higher levels in other markets, such as 8.5% for the Italian market, 8.9% for the German market and even 11.8% for the Spanish market. The average changes in the UK market registration levels reached 6.5% making it one of the most stable markets, with Austria (3.5%), France (4.8%), Switzerland (5.4%), Belgium (6.2%), the Czech Republic (6.3%) and Slovakia (7.0%). The highest change is owned by the Portuguese market (20.2%), followed closely by the Romanian market (18.8%).


This average was calculated on the 2006-2014 period and is therefore only valid for that period, as it can significantly differ depending on the chosen period. It is the result of economic environment and the introduction of scrappage schemes that induce the variation of these markets, upward or downward.


The 2014/2013 ratios show that major European markets are up, except Belgium. However the 2014/2007 ratios show that despite the recent increase, these markets except for Great Britain have not recovered their pre-crisis levels.

 

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The breakdown of imports to the United States in 2013
 
Imports (PC + LCV) in the United States represented 6.16 million vehicles in 2013, and have had a tendency to increase in 2014. We expect an increase in imports of 4.3% in accordance with a global market up by over 5%.

In 2013, imports to the United States consisted of the following:

1 820 000 vehicles from Canada (29% of imports), 1 605 000 from Japan (26% of imports), 1 415 000 from Mexico (23% of imports), 1 030 000 coming from Europe (28 countries, 17% of imports) and 290 000 vehicles from Korea (5% of imports). These imports accounted for 39% of all sales in the US, which reached 15 640 000 vehicles last year. More than half of imports (52%) come from the NAFTA region (Canada and Mexico) and this share doesn’t seem to vary in 2014.

By manufacturer, the largest importers in 2013 were Toyota (1 068 000 vehicles), GM (818 000), Ford (634 000), Fiat-Chrysler (581 000), Volkswagen (483 000), Hyundai-Kia (476 000), Renault-Nissan (433 000), Honda (383 000), BMW (300 000), Mazda (284 000), Subaru (254 000) and Daimler (251 000). GM, Ford and Fiat-Chrysler vehicles were essentially imported from Canada and Mexico (countries traditionally used for US offshoring), while other manufacturers have their vehicles imported from all regions of the world.
 

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Overview of the Plants of Africa
 
The launch of the Renault Plant in Algeria (Near Oran) in November 2014 makes for the perfect moment to discuss plants currently established on the African continent. The number of plants has reached 15 (7 of which are CKD) and their production levels will 750 000 in 2014. The larger amount of African vehicle production is set in South Africa and contains 7 plants in total accounting for 500 000 vehicles each year of which 300 000 are sold locally and 200 000 are sold outside of the country. There are 8 different carmakers present in South Africa (see graph here under).

The second largest producing country in this continent is Morocco with 264 000 units produced. This is even more obvious since the launch of the Tanger plant (Renault) in 2012, with a capacity increased from 170 000 to 340 000 vehicles per year in 2014 (198 000 units produced in 2014). The plant adds to the one already operating in the country, in Somaca. This plant is located in Casablanca (and produces Renault Kangoo and Dacia Logan) with a capacity of more than 100 000 vehicles per year (66 000 vehicles produced in 2014).

The third largest producer on African soil since November 2014 is Algeria, with a plant (Renault) which can produce up to 25 000 vehicles a year but with a capacity that will triple before the end of the decade.

Finally, there are five other assembly plants (CKD) one located in Egypt (Toyota), another in Nigeria (Nissan), a third in Kenya, a fourth in Tunisia and a fifth in Zimbabwe, which operates slowly. The most produced model in Africa in 2014 is the Dacia Sandero (97 000 units over 10 months).
 

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German carmakers produced 33% of their vehicles in Germany in 2013
 

Despite a significant increase in the volume of vehicles produced (PC + LCV) in Germany in recent years, German manufacturers (Volkswagen, BMW and Daimler groups) locally produced proportionally less in 2013 compared to 2005. In 2013, German manufacturers thus produced 33% of their vehicles in Germany against 50% in 2005.


Although production levels in Germany are important, their share has declined over recent years, partly because the capacities of the country are close to saturation. The Volkswagen Group produced 26% of its vehicles in Germany against 40% in 2005, the BMW Group 55% against 65% in 2005 and the Daimler Group 61% as against 75% in 2005.


The proportion of vehicles manufactured in Germany will further decrease depending on the growth of the Chinese market and depending on the construction of plants outside Germany. The countries or regions where German manufacturers relocate to are primarily China (25% of world production of German manufacturers), the European Union other than Germany (20% of world production of German manufacturers) and North America (10 % of world production of German manufacturers). These three countries or regions represent 55% of the world production of German manufacturers while in 2005 this figure did not exceed 40% of their world production.


 

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Seat has definitely abandoned the Russian market
 

The Spanish brand Seat (a subsidiary of the Volkswagen Group) will pull out of the Russian market on the 1st of January 2015, due to the weak sales of this market and local economic conditions becoming increasingly difficult: Russia has been giving incentives to locally produced vehicles in order to limit imports from Europe.


Unfortunately , Seat does not produce vehicles in Russia, as the Volkswagen group present in Kaluga and in Nizhny Novgorod only manufacture the Volkswagen and Skoda makes. The Spanish brand often loses out since it is neither present in China, or the United States or even South America or South-East Asia.


Seat sales in Russia, that have never exceeded 3 500 units per year, fell by 57% over the first ten months of 2014, while the Russian market as a whole only decreased by 12.7% over the same period. Only 1 324 Seat vehicles were registered against 3 094 units in the first ten months of 2013.


The Volkswagen group's difficulty in positioning the Seat brand (especially against Skoda) and the Ruble depreciation has reduced imports. In recent years, mainstream manufacturers have been increasingly manufacturing in Russia, thinking it could become the first European market in the medium term, although in the short term, the market is experiencing a decline because of tensions between Russia and Western countries.

 

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