The Japanese PC+LUV market increased by 3.5% in 2014
 
The Japanese PC+LUV market increased by 3.5% in 2014 to 5.56 million units (against 5.37 million in 2013). This rather positive result remains far below the golden years of the Japanese market (1987-1997) when the market volume exceeded 6 million units annually, and sometimes 7 million units (1989-1991).

New behaviours towards transportation (early 2000s) and an aging population have together changed the potential and the face of the Japanese market.

Thus, the market fell to a level much lower than before (around 5 million units per year). In fact the current volume of the Japanese market is equivalent to that of the early 80s, i.e. 30 years ago.

The Japanese market has also been substantially changed, since midget cars (K cars), maximum 660cc, have for the first time exceeded 40% of total registrations in 2014, while they only reached a third of the market a few years ago.

A result of this evolution is that, specialised brands in midgets (Suzuki, Daihatsu and now Honda) have made significant progress in the Japanese market although Toyota still remains the leader (27% market share) due to a extremely diversified range of models. Imports stagnated at 5% of the total market, which is a very low figure.
 

15-02-7  

 

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Pakistan Market: Drops Below 140,000 Units in 2014; Levelling Off Is Expected for 2015
 
Pakistan's automobile (PC+UV) market dropped below 140,000 units in 2014, a slight decrease compared to the previous year. Economic conditions began to improve after the country's new Prime Minister Nawaz Sharif took office in May 2013. While sales of new commercial vehicles are on the rise, new passenger vehicles are sluggish due to increasing sales of used models.

In the first 10 months of 2014, automobile sales volume fell 0.5 percent compared to the same period of 2013 to 123,000 units.
In the first half of the year, the expansion of the used automobile market and tax increase of models with engine displacement of l,800cc or larger resulted in continued negative growth of passenger vehicles. However, in the second half of 2014, both passenger and commercial vehicles were posting double-digit growth. In the first quarter of fiscal 2014 (July-September 20I4),
Punjab state's decision of purchasing 50,000 Suzuki models for a youth program and budget announcement for fiscal 2014 are anticipated to improve economic conditions, positively influencing consumer confidence. In addition, an average of 10 percent tax increase on used automobiles and the exemption of locally-made automobiles from a 10 percent FED (federal excise duty) are expected to boost new automobile sales.

In 2015,  a new Auto Industry Development Program is expected to aid market recovery. The growing infrastructure demand is expected to maintain brisk sales of commercial vehicles; however, concern over tax increase regarding passenger vehicles is projected to level off overall automobile sales volume
 

15-02-4  

 

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Indian automobile market and production 2015 forecast
 
In 2014, India's automobile (PC+UV) market is forecast to be on par with that of last year at 3.25 million units. While economic recovery was expected after the new government led by Narendra Modi took office in May 2014, the market did not respond as forecast despite reduced automobile commodity tax and lower fuel prices.

In 2015, market recovery is anticipated in India based on dropping crude oil price and stable inflation. Sales are projected to reach 3.35 million-3.4 million units. The government's commodity tax reduction measure on some automobile types, which is scheduled to end at the end of 2014, may continue in 2015 which is expected to boost demand.

By carmaker, Maruti-Suzuki (Suzuki ownership) remains the leader of the Indian market, with nearly 1.2 million registered vehicles in 2014, accounting for 36% of the market last year. Followed by the local group Tata Motors that sells almost three times fewer vehicles (14% of the market). Tata is ahead of the Korean Hyundai-Kia group, which also manufactures on-site (13% of the market) and Mahindra, another local producer (12% of the market). Other carmakers (Honda, Toyota, Renault-Nissan, Ford, VW, GM) are detached and each of them account for less than 6% of the Indian market, even if their ambitions are much greater ...

In 2014, India's production volume is forecast to decline 0.7 percent to 3.85 million units, dropping  for the  second consecutive   year. Amid   a   lukewarm recovery    of    the  domestic     market, primarily  commercial  vehicle  manufacturers, which were especially hit by the market slowdown, were forced to implement production adjustment.

In  2015,  anticipated  production improvement especially by passenger vehicle makers and export to Africa, the  Middle East and elsewhere are projected to boost production in 2015 by 2.8 percent compared to the forecast level of 2014 to 3.96 million units.
 

15-02-2  

 

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The German PC market increased by 2.9% in 2014 (2/2-Carmakers)
 
In 2014, the manufacturers that made the most progress on the German market were the Renault-Nissan, Ford, Volkswagen and Fiat-Chrysler (FCA) groups. Some manufacturers sold less in 2014 than in 2013 such as Hyundai-Kia, Daimler, GM and Toyota.

In terms of volume, the Volkswagen Group that has been the leader in this market for many years now, largely dominated all of its competitors (1.2 million units in 2014), the second manufacturer (Daimler AG) is four times smaller than the the leading group ... The BMW, GM, Renault-Nissan and Ford groups followed each other closely. Let us note that the strongest growth is to be awarded to the Renault-Nissan group with the arrival of the new Twingo, the progression of the Captur (which has no competitors from the VW group), the Note and Micra. The Franco-Japanese group now heels GM, this group is currently suffering from the future termination of the Chevrolet brand. The GM group could be overtaken in 2015 by Renault-Nissan or Ford.

As regards to models, it is indeed the VW Golf which remains by far the market leader in Germany (255 000 sales), ahead of two other VW models, the Passat (72 000 sales) and Polo (68 000 sales). The Audi A3 thanks to its multiple versions (3 door, 4 door, 5 door, convertible) is ranked in fourth place(65 000 sales), ahead of the VW Tiguan (62 000 sales), the leading SUV in the market. The sixth and seventh place are held by two premium sedans from segment D, the Mercedes C-Class (60 000 sales) and BMW 3 Series (56 000 sales), which outperformed the best-selling Opel, the Corsa (55 000 sales).
 

15-02-5  

 

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Korean automobile market and production 2015 forecast
 
In Korea, new imported models and reduced tariff due to the Korea-EU FTA boosted imported automobile sales, becoming the drivers of the market.  As a result, the automobile market (PC+UV) is forecast to increase 4.6 percent in 2014 compared to the previous year to 1.61 million units.

In 2015, specific consumption tax rate is scheduled to be reduced from 6 percent to 5 percent on some automobiles and tariff is planned to be lowered on automobiles imported from the EU. As a result, salesare expected to keep expanding driven by imported models. Under these circumstances, the market is projected to reach 1.65 million units, surpassing 1996's record high level of 1.64 million units.

In 2014, Korea's production volume is forecast to fall 1.6 percent to around 4.45 million units. The decline is attributed to strikes at Hyundai Motor and other automakers and shrinking export to Europe by GM Korea.

In 2015, production volume is projected to recover to 4.5 million units. In September 2014, Renault Nissan began production under contract of the Nissan Rogue for the US market with an annual scale of 80,000 units; however, declining export of GM Korea to Europe, lowered overall increase.
 

15-02-3  

 

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