The European PC market (29 countries) increased by 5.5% in 2014 (1/2 - General)

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The European PC market (29 countries) increased by 5.5% in 2014 (1/2 - General)
 
- After six years of decline, the European PC market (29 countries) restarted in 2014, showing an increase of 5.5% in 2014 reaching 12 997 000 units (against 12 314 000 in 2013). Yet it is still far from the pre-crisis figures close to 16 million units, for example in 2006 and 2007.

- The three million PC units will be difficult to reach again in the coming years, Inovev forecasts a modest recovery scenario from the European market between 2014 and 2020 (forecast of 14 million sales in 2019).

- As noted above, Spain and Italy remain far below the levels their market reached before the crisis, while England has regained previous levels, thanks to very good economic conditions. France and Germany are between these two extremes.

- Overall, Western Europe (17 countries) increased less in 2014 than in Eastern Europe, 4.8% against 16.5%, respectively, but it is true that Eastern Europe decreased much more between 2007 and 2013 (35% against 22% for the western part). The second half (+ 4.5%) was slightly worse than the first (+ 6.5%), and Inovev expects that the two first quarters of 2015 will experience lower growth than in 2014.


15-03-2  

 

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The European PC market (29 countries) increased by 5.5% in 2014 (2/2 - Carmakers)

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The European PC market (29 countries) increased by 5.5% in 2014 (2/2 - Carmakers)
 

- If the European market (29 countries) increased by 5.5% in 2014 (PC market), carmakers have not all benefited from this growth. The two carmakers that experienced the strongest growth were Mitsubishi (+ 26%) and Mazda (+ 18.8%) but these are low volume carmakers. With larger volumes, the one that experienced the largest increase was the Renault-Nissan group (12.9%), thanks to Dacia (+ 23.3%), Nissan (+ 13%) and Renault (+ 9.1%). Followed by the Geely Group (+ 10.5%), thanks to its Volvo subsidiary (10.5%), the Volkswagen group (+ 7.4%), Tata Motors (+ 6.1%), thanks to its subsidiary Jaguar Land Rover (+ 6.1%). Finally, the Ford group (+ 5%), the BMW Group (+ 4.9%), the Daimler Group (+ 3.7%), PSA (+ 3.6%), the Fiat-Chrysler group (+ 3.1%), the Toyota group (+ 3%) and Hyundai-Kia (+ 2.3%) grew significantly less than the European market as a whole and thus lost market share.


- Only the GM Group sold fewer vehicles in 2014 compared to 2013 (-4.6%), but only because of the removal of the Chevrolet brand in the European market, the increase in sales of Opel (7.3 %) was not enough to offset the fall in sales of Chevrolet (-73.1%) during the same period.


- By 2015 Inovev expects a moderate growth in the European market of about 2% to about 13.25 million PC. The breakdown by manufacturer has not yet been analysed.


15-03-3  

 

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The Russian PC+LUV market fell by 10.3% in 2014 (1/2)

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The Russian PC+LUV market fell by 10.3% in 2014 (1/2)
 
- The Russian market for PC and LUV declined by 10.3% in 2014 to 2.491 million units (against 2.777 million in 2013), due to the very weak economic conditions in the country (oil revenues declining, Political crisis with Ukraine, the collapse of the rubble, high inflation).

- Nevertheless, please note on the graph below that the scrappage schemes introduced as of September 2014 to revive the auto market had the effect of reducing the drop in sales, which reached 23% in July and 25% in August. By September, the fall no longer exceeded 20%, then 10% in October and 1% in November. In December, the market became  positive again (+ 2.4%). The scrappage schemes thus played an undeniable positive role on the Russian market;

- In order for the market to not relapse again in 2015, pending an improvement in economic conditions, it is necessary that the Russian government pursues the establishment of scrappage schemes. Otherwise the Russian market could fall by 20% in 2015.

- Which brands benefited the most from government grants in 2014? Surprisingly, it is not Lada, which fell by 15% throughout the year. It is Toyota (+ 6%) and Nissan (+ 18%). But what is more surprising is the increased sales of premium brands: Jeep (+ 50%), Porsche (+ 24%), Mercedes (+ 21%), Volvo (+ 3%). These generalist and premium brands have therefore increased their market share at the expense of brands like Ford (-38%), Peugeot (-38%), Citroën (-31%), Daewoo (-38%), Chevrolet (-29% ) and Opel / Vauxhall (-20%).
 

15-02-9  

 

Contact us: info@inovev.com 

The Australian PC + LUV market declined by 2% in 2014 (1/2)

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The Australian PC + LUV market declined by 2% in 2014 (1/2)
 
- The Australian PC + LUV market declined by 2.0% in 2014 compared to 2013, to 1 081 899 units. Sedans totalled at 531 596 units (-6.1%), SUVs 352 347 units (+ 5.6%) and light trucks (vans and pickups) 197 956 units (- 3.2%). The Australian market has limited its decline through the increase in SUV sales a segment that now represents 32% of the market, however even this could not fully offset the decline in sales of sedans and light trucks. Sales to individuals (PCs) remained stable while fleet sales declined by 6.6%.

- The ten best-selling brands in the Australian market were: Toyota (203 501 sales, 18.3% of the market), Holden - owned by GM - (106 000 sales, 9.5% of the market), Mazda (101 000 sales, 9%), Hyundai (100 000 sales, 7%), Ford (80 000 sales, 7.2%), Mitsubishi (69 000 sales, 6.2%), Nissan (66 000 sales, 6%), Volkswagen (55 000 sales, 5%), Subaru (40 000 sales, 3.6%) and Honda (33 000 sales, 3%).

- This classification requires some more details: Toyota, Holden and Ford are the last brands that still produce vehicles in Australia. There is therefore a positive effect induced by "local production" for Toyota and Holden that are the market leaders.

- On the other side, it should be noted that the three manufacturers will terminate  their car production in the country over the next two years: 2016 for Ford and 2017 for Holden and Toyota. In 2018, all vehicles sold in Australia will be imported from North America, Asia and even Europe.
 

15-02-8  

 

Contact us: info@inovev.com 

The UK PC market increased by 9.3% in 2014 (2/2-Carmakers)

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The UK PC market increased by 9.3% in 2014 (2/2-Carmakers)
 
- In 2014, the manufacturers that made the most progress in the UK market were the Renault-Nissan , Volkswagen, Daimler-Chrysler and Fiat (FCA) groups. In this market no manufacturer sold less in 2014 than in 2013, but we note that the GM group sold almost the same amount of vehicles in 2014 than in 2013, weighed down by the removal of the Chevrolet brand. Renault-Nissan increased due to the growth of the Dacia brand, the arrival of the new Note and the Captur.

- In terms of volume, the Volkswagen Group consolidated its leading position in the UK market (512 000 sales). Far behind the Volkswagen group, two US automakers follow, Ford and GM, both of these groups have been long established in this market. These two manufacturers outperformed Renault-Nissan, BMW and PSA groups.

- Regarding models, like in 2013, two Ford vehicles monopolised the first two places, the Fiesta (131 000 sales) and the Focus (85 000 sales), followed by the Vauxhall Corsa (82 000 sales), Volkswagen Golf (75 000 sales ) and Vauxhall Astra (60 000 sales). These models are traditionally the most requested in the fleet market representing more than one out of two sales in Britain. Followed by the Nissan Qashqai (50 000 sales), Volkswagen Polo (48 000 sales) Fiat 500 (46 000 sales, the same volume as in Italy!), Audi A3 (45 000 sales) and Nissan Juke (39 000 sales).
 

15-02-6  

 

Contact us: info@inovev.com 

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