Renault-Nissan and Daimler will open their joint plant in Mexico early 2016
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Renault-Nissan and Daimler will open their joint plant in Mexico early 2016
- Renault-Nissan and Daimler will begin in 2016 the production at their new joint plant in Aguascalientes, Mexico, two years after the start of its construction (see Auto Analyses n°2013-39). This plant is located near an existing Nissan plant (located in Aguascalientes) and will be 50% owned by Renault-Nissan and 50% owned by Daimler.
- The initial capacity of the new plant will be 230 000 vehicles a year for a range of compact C-segment models sold under the Nissan and Mercedes brands. This will probably be the next generation of Mercedes A Class and a variant of the Infiniti Q30, which just start its production on Nissan plant located at Sunderland (UK).
- The start of production of new Nissan models is planned in 2016 and 2018 will mark the start of the new generation of Mercedes A-Class launched in both Europe and Mexico. The models produced in Mexico will be only exported to North America and South America.
- Let us recall that Mercedes had already produced A Class sedans in Brazil between 1999 and 2005 for the North American continent and the South American continent, but without success, as less than 65 000 units had been produced in six years. This time, Mercedes' objective is to produce at least 100 000 Class A every year in the new Aguascalientes plant in Mexico.
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In China, new registration, driving regulations impact market growth
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In China, new registration, driving regulations impact market growth
- In an effort to realize a GDP growth rate of around seven percent in 2015, China is increasing public investments and devalued the national currency to boost export. While the government is trying to revive the economyto boost automobile sales, there are other factors which are expected to negatively impact the market in the medium to long term.
- Seven cities, including Beijing and Tianjin, implemented registration restriction on passenger vehicles to ease traffic congestion and air pollution; however, such measures result in less automobile sales.
- Tianjin, which introduced registration restriction at the end of 2013, saw a 48percent decline in passenger vehicle demand in 2014. Chongqing, Suzhou and other cities are also considering registration restrictions which may trigger an overall decline of the passenger vehicle market in the future.
- In addition, the increasing number of driving restrictions introduced by local governments across China could also affect consumer sentiment in the long term.
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Sales of electric vehicles in Europe in Q1 2015
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Sales of electric vehicles in Europe in Q1 2015
- Among the three largest European markets (Germany, Britain, France), sales of 100% electric vehicles and plug-in hybrid in Europe in the first half of 2015 reveal a dominance of the UK market for this type of vehicle:
- UK: 14 838 electric vehicles sold.
- France: 10 427 electric vehicles sold.
- Germany: 9 653 electric vehicles sold.
- Regarding sales in Europe of hybrid vehicles in the first half of 2015 we notice a clear dominance of the French market for this type of vehicle:
- France: 27 402 hybrid vehicles sold.
- UK: 23 065 hybrid vehicles sold.
-Germany : 11 023 hybrid vehicles sold.
- In total, if PHEV and BEV are added, the French and British markets are very closed (37 829 units against 37 903 respectively), while the German market is far behind (20 676 units). These three countries produce also hybrid and electric vehicles: Renault Zoe and Toyota Yaris Hybrid in France, Nissan Leaf and Toyota Auris hybrid in UK, e-VW Golf, BMW i3 and Premium hybrid cars in Germany.
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Progression of premium brands in several countries
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Progression of premium brands in several countries
- The share of premium brands hasn’t stopped growing globally since early 2000. In 2014, premium carmakers sold over 7,5 million vehicles, approximatively 10% of passenger cars total sales. Which countries made the most progression in these 10 years? Which countries are their biggest market?
- It is in Europe that premium brands are the most present (20% of the PC market), ahead of the USA (12% of the market), Korea and China (8.5% of the market). In Europe premium brands (especially German ones) have a very large product range (from A segment to F segment, from a standard hatchback to an SUV) that can not be found in other markets (especially compact sedans), which partly explains their significant market share in this region.
- In sales volumes, three markets clearly stand out: Europe bought more than 2.6 million premium cars in 2014, closely followed by the US (2 million units) and China (1.6 million units). Followed far behind by Japan, Russia, Korea and Brazil. India which is not on the graph below achieves even lower results.
- The strongest volume growth is recorded by China, that could overtake the United States in 2015 or 2016, and Europe in 2018 or 2019, even by taking into account a possible slowdown of the Chinese market over the next years.
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Global sales of Premium carmakers
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Global sales of Premium carmakers
- By analysing the sales figures of three German Premiums brands, leaders in their market globally, we see that it is Audi which has become for many years the premium brand the most produced and sold in the world, ahead of BMW and Mercedes, while it was still in third place before 2009.
- The progression of the VW group's premium brand is due to two main factors: the first is due to a strong presence in China which enabled the brand, during the crisis of 2008-2009, to maintain its level of sales worldwide while other major markets were in crisis. BMW and Mercedes brands, less present in China did not benefited from the same dynamic. The second factor relates to the expansion of the Audi range(segments and bodies) which was greater than for the other Premium carmakers, including the arrival of Q5, A5, A1, Q3.
- However, Mercedes has made a comeback since 2014 and 2015 remains to be determined. None of the three brands today really takes the ascendancy over another because the sales numbers are very close.
- The top four markets for Audi in 2014 are: China (31% of sales), Germany (16%), the USA (11%) and Great Britain (10%). For BMW, the first four market share are: the USA (21%), China (17%), Germany (15%) and Great Britain (9%). For Mercedes, the top four markets are: the USA (20%), Germany (16%), Great Britain (9%) and China (9%).
- Their four main markets account for 67% of total worldwide sales for Audi, 63% for BMW and 54% for Mercedes, whose sales are globally better distributed across the globe.
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